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International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Western History and the Divine Nature of God

of souls (Frost 104). It is possible that Plato was attempting to use popular belief to promote the teaching of more profound trut...

Ethics and Technology

software to weed out spam, and rules to assure that company employees are not engaging in unsavory practices, but many firms are u...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Corporate Social Responsibility and Governance

basis of short-term results, but rather to build for the long term. Germanys Bavarian Motor Works (BMW) and Japans Mitsubishi pro...

Infectious Greed by Frank Partnoy

been -- being overstated by as much as 25 percent. This drastically changed Bankers Trust balance sheet, effectively erasing the c...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

ZZZZ Best Accounting Fraud

Best would not have been able to cost investors the millions they ultimately lost. There is no question that Minkow was hig...

Examples of Corporate Welfare

In two pages corporate welfare and its corporate sector benefits are examined in terms of examples. Three sources are cited in th...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Right to Refuse Treatment

so (Forsloff). However, the state considers itself to have a vested interest in protected those who cannot protect themselves, suc...

Unified Corporate Culture in Multinational Organizations

directors are given with two fingers rather than pointing with one, through to the customer service orientation value (Kober, 2009...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Corporate Culture And Corporate Social Responsibility

are located in Decatur, Illinois; it is "one of the largest agricultural processors in the world" (ADM, 2007). Like many multina...

Pakistan and UK Corporate Governance and Corporate Law

but we can also look to the east where there are trade relationships between the former Asian colonies. Pakistan is a form...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Frequently Asked Questions Regarding Marketing Strategies

This paper addresses frequently asked questions, through the form of a FAQ, relating to marketing research and strategies. This s...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...

Characteristics of an Independent Filmmaker

This 5 page paper discusses the characteristics that distinguish independent filmmakers from those working in the mainstream enter...

Techniques in Advertising

involving the interplay of corporations, advertising, and public relations, was undoubtedly the oil spill in the Gulf of Mexico ca...

Promotion and Marketing of Islamic Banking

The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketin...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Green Businesses and International Expansion

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...