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Essays 121 - 150

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Future Developments for the Airline Industry

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

SOUTHWEST AIRLINES AND AMERICAN AIRLINES: A COMPARISON

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Corporate Culture and Competitive Advantage at southwest Airlines

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

The Strategy of RyanAir and EasyJet; Comparing Low Cost Airlines

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

Influences That Impact on Supply and Demand within the Aviation Industry

flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

The Strategies of Ryanair

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

Managing Change

approaches are now part of modern management techniques. Peter Drucker states that a leader can not be defined by present personal...

Targets for a Merger with Southwest Airlines

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

Traditional Airlines Influenced by Low Cost Airlines

be the dominant sector in the next decade, others are less optimistic but still see this is the largest growth sector and as 83% o...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Business Failure Prediction

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...

Kevin and Jackie Freiberg's Nuts!

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

Singapore Airlines Future Strategies

Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...

STRATEGY RECOMMENDATIONS - SOUTHWEST AIRLINES

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

Leadership Theory Applied to Tony Fernandes

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

Strategic Decision-Making at Virgin Blue

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

Continental, Northwest, Southwest, and Delta Airlines' Labor Unions

may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...

A United Airlines Analysis

is an intensely competitive industry, is ruled mainly by its suppliers and depending on the economy, by its buyers as well. In ad...

Airline Information System Development

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

Organizational Culture of SWA

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

Australian Airline Industry

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

Investment in Delta Airlines Assessment

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

Airline Industry and the Influences of Macroeconomics

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

Student Case Study on Delta Airlines' Depreciation and Debt

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

Problems and Opportunities at Classic Airways

close scrutiny from Wall Street. Looking specifically at Classic Airlines and the individual situation there are some worry...