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Essays 151 - 180

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Valuation and Retail Inventory Policy

The products are not for commercial use, but target the individual seeking to build a home gym. Those customers who may have the ...

A Marks and Spencer Retail Case Study

may have been reversed, but the levels of profit are still a long way from being restored. To understand how this company compete...

New York Retailer Barneys

eyed a nondescript storefront at the corner of Seventh Avenue and 17th Street, in the lowbrow Manhattan neighborhood known as Chel...

Choosing a Promotion for Piggy Bank

will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

History and Positions of Wal-Mart and Target

Gibson - a barber from over at Berryville - started his stores with a simple philosophy: "Buy it low, stack it high, sell it cheap...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Retail and Health Care Approaches to Management Information Systems (MIS)

This paper examines the ways in which retailers such as Wal-Mart and health care services providers such as Columbia HCA utilize I...

Sears and Roebuck's Strategic Management

In ten pages this paper applies a SWOT analysis to Sears, Roebuck, and Company in a strategic management examination of the retail...

United Kingdom Retailer Next Plc.

as well as the opening of a "mini-department store" with a mens department, womens department, shoe section and a caf? (Next Plc)....

PC Pricing

discount store that is aimed at business customers, and it sells for $899.97 at CompUSA a retail single-line specialty store that ...

Urban Outfitters

2008). Other stores opened in the interim, however. The company established its Free People wholesale division in 1984 and...

STRATEGIC ISSUE COMPARISON: WAL-MART, COSTCO & TARGET

above, are being threatened by the sub-prime fall out (Datamonitor (c), 2008). Costco is in a somewhat different boat, be...

Blue Nile Inc.

of Porters Five Forces model can be used to assess the industry and the firms ability to compete in that industry, the way the fir...

POTENTIAL BENEFITS AND CHALLENGES OF ONLINE DISTRIBUTION CHANNELS

to the customers (Knowledge@Wharton, 2001). At first, customers would flock to such a system - the Internet-savvy ones, at any rat...

Value Of Wholesalers

other words, it is wholesalers that make the product available to the customer, usually a retail outlet. They provide the quantity...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

The Success of Amazon.com

and software. Acquisition have also brought more products into the fold, with everything for toys to pet products. The strategy t...

An Internet strategy for Kudler Fine Foods

taking advantage of opportunities that are within their environment, which will complement the existing strategies. The paper exam...

An Example of How a Decision under Uncertainty May Be Assessed in the Business Environment

has been built, and more potential customers are travelling away from the store (Kotler and Keller, 2008). One of the first appro...

Transferable Lessons for Retailers Interested in the Asian Markets

into the market, despite the poor factors which were present and the potential profits which were available. The slow expansion in...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Sears' New Directions

In sixteen pages this paper examines the future course being charted by a Sears' retailer with past troubles and how they were sur...

Marketing Plan Sample for Outdoor Women's Clothing

In twelve pages this paper considers a fictitious women's outdoor clothing retailer in a consideration of development, management,...

Comprehensive Overview of Starbucks Corporation

In twenty five pages a comprehensive overview of the Starbucks coffee retailer is presented. Eight sources are cited in the bibli...

Small Retailers and Superstores Competition

In five pages small retailers and their problems with competing with Superstores are assessed along with a competitive strategy pr...

Small Boutique v. The Gap and George Ritzer's 'McDonaldization'

In five pages this research paper examines the differences between how a small boutique conducts business as opposed to a Gap chai...

Comparative Marketing Analysis of Sheetz and Wawa Gasoline and Retail Chains

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

Competing with Supermarkets in E-Commerce

to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...