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Essays 151 - 180

Sears' New Directions

In sixteen pages this paper examines the future course being charted by a Sears' retailer with past troubles and how they were sur...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

The Financial Implications of Undertaking Ecommerce

however, it may also be slightly limiting as the internet may not be the only medium open to e-commerce. The level of trade has b...

COMPARING ALDI AND AMAZON GROCERY

and Socio-Cultural Trends Most discount retailers saw positive growth during the Great Recession and its aftermath and ALDI...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Retail and Health Care Approaches to Management Information Systems (MIS)

This paper examines the ways in which retailers such as Wal-Mart and health care services providers such as Columbia HCA utilize I...

Small Boutique v. The Gap and George Ritzer's 'McDonaldization'

In five pages this research paper examines the differences between how a small boutique conducts business as opposed to a Gap chai...

Comprehensive Overview of Starbucks Corporation

In twenty five pages a comprehensive overview of the Starbucks coffee retailer is presented. Eight sources are cited in the bibli...

Small Retailers and Superstores Competition

In five pages small retailers and their problems with competing with Superstores are assessed along with a competitive strategy pr...

Strategic Influences Observed at Marks and Spencer

especially if they have power within or through in the media and may influence the perception of the firm, which in turn may influ...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Sears and Roebuck's Strategic Management

In ten pages this paper applies a SWOT analysis to Sears, Roebuck, and Company in a strategic management examination of the retail...

Presentation of Amazon.com

are not physical books and allow for high levels of efficiency on the supply chain. Other digital downloads are also available, in...

Analysis and Strategic Recommendations for WalMart

economies of scope and scale for their relationship with suppliers, it is recommended that the organization undertake product exte...

Generating a Profit Through Internet Retailing

In five pages this paper considers a case study of Woolworth's, an important Australian food retailer, in terms of generating grea...

The Impact of Mass Customization on Supply Chain Management

for managing the customized goods will need to be more responsive. Mass customization sees a firm personalising a core product, ...

Retail Problems and a Marks and Spencer Case Study

In twenty pages the Marks and Spencer retailer is discussed in this examination of lost retail focus, financial position, and dire...

eCommerce and Barnes and Noble

was an increase of sixty million individuals using the Net, and in the space of twelve months between 1996 and 1997, the number of...

Supply Chain Management at Carrefour

Deming (1986) suggested. An example is that several departments in one organization may share a need for a specific item. Rather...

Competing with Supermarkets in E-Commerce

to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Kodak Marketing

In twelve pages this paper discusses the aggressive marketing of film and photographic retailers in this consideration of Kodak an...

Competition of Borders Bookstores and Barnes and Noble

oligopoly. This has been the case within the retail sector..." (p. 4). Changes in the overall retail industry have created a scen...

Comparative Analysis of Home Depot and Lowe's

learn their perspectives and opinions about Lowes. After conducting 20-minute exit interviews with 8,000 customers, Lowes compile...