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Essays 361 - 390

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Changing the Way Costs Are Allocated for a Burger Restaurant

The way that firms choose to allocate costs can impact on the perceived production costs for any product. Utilizing the example of...

A Tool Against Child Abuse

This paper considers A-1654, a new New Jersey law requiring the education of new parents about what constitutes child abuse and ho...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

The SCM Agreement and Injury to Domestic Industries

Howse, 2005). The SCM defines domestic industry as were the there is an industry where the production of the like products make u...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

New Mexico's Senator John Arthur Smith and Representative Antonio Lujan

New Mexico State Legislatures web site as real estate appraiser. He resides at an unspecified address in Deming and can be reache...

Case Study of Handspring

to look at the figures on an annual basis, not only on a quarterly basis in order to assess the progress. The first measure is t...

Article Paraphrasing

the content, though the student might want to mention that the piece is badly written. The article discusses Ms. Gorton, an admin...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Case Study on Engineering Products

element there is also more control taken by head office meaning that the empowerment that is often seen as a tool used to motivate...

PhysicianOffice Software Business Plan

health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a ha...

Army and Air Force Exchange Services Product Mix and Advantage

families with the opportunity to have and use the same items and the same brands available to civilian families. It includes thos...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

NY's Transportation Growth

of transportation system would come in stages. There was much travel, even in the early years and it was made possible to creating...

Leadership Ineffectiveness and Product Marketplace Failure

the manner by which DuPont has approached the project from the start. It would seem the company would have learned a valuable les...

Comparative Analysis of Area Newspapers in New York City

as a breaking story. The next day, most of the New York area newspapers picked it up. Meek and Bazinet examine, in the New York ...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Product Life Cycle and Sirius Satellite Radio

1. Product and Revenues Life Cycle Curve Source: (The Product Life Cycle, 2005) In the case of Sirius, it...

NYC Teacher Importance

would enhance any educational environment. For example, I have learned the importance of both teaching and learning, and believe ...

HipGrips

would not have been successful. However, looking at the way she persevered, even when faced with difficult ties, then the success ...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

QUICK INTERNATIONAL COURIER: AN OVERVIEW

Quicks management is considering going global on an even larger scale, meaning, out of necessity, some change management will be i...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

How Did the New Left Lead to the Rise of the New Right?

support one another, and as a result, there was great social change. Perhaps the greatest success of the New Left was the Brown v....

Brave New World by Aldous Huxley

there. He has grown up in a society that talks about the World State and so he is curious. He is a reader of Shakespeare and a man...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

My Neighborhood Queens

and live, once the Queensborough Bridge was opened in 1909 (Queens, New York, 2006). Today transportation possibilities involve th...

The New World

that gold could be found. However, this was not ultimately why the New World was colonized, especially in light of the fact that g...