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Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

The Ramsay Scallop by Frances Temple

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

Phantoms in the Brain and Why Do They Act That Way? Annotated Book Reviews

tyrannize their teachers" (Walsh; Bennet, 2005; 1). They then indicate that adolescence is the time between childhood and adulthoo...

September 1942's Operation TORCH

most significant challenges is to determine whether or not the TORCH operation was developed to achieve the central directives of ...

Military Operations and IT

easily by insiders (Shaw, Ruby and Post, 1998). In the second case described above, the enlisted man was a convicted hacker to who...

Civil War Naval History

navy of the Confederate States of America. Roughly one-fifth of US naval officers resigned and joined the Southern rebels. In hi...

The Changing View of Warfare

First World War, and similarly beggared the ability of contemporaries to imagine its sweep, duration and consequences."5 For one...

The Changing Nature of War

been various "military revolutions"-new ways of thinking about warfare that have caused complete changes in the way combat is cond...

Book Report: Finance

evaluate expected future gain on the basis of present value. Assessing investment alternatives according to present value methods...

Rauchway/Murdering McKinley

that Roosevelt succeeded in causing the majority of Americans and many historians to forget about McKinley in the wake of Roosevel...

Boylan’s “She’s Not There: A Life in Two Genders”

transsexual individuals is that they do not feel that their true identity is fulfilled in being the sex they were born. Many strug...

Karen Armstrong's Buddha

happy married life. However, Siddhartha Gotama started to question what he observed in the world. At the time, it was accepted tha...

King Leo's Ghost by Adam Hochschild

his rights to the Congo--his personal rights. The region only became known as the Belgian Congo and was ruled by the Belgian gover...

1776 by McCullough

sense of completion after each portion. Further, the chapters do flow well into one another within the distinct parts. The book a...

Armor Development

broke down and even when they were working, "were not capable of performing on a real battlefield" (Tank history, 2004). French ...

Playing in the Dark by Toni Morrison

However, this influence is seldom acknowledged by critics, who "see no excitement or meaning to the tropes of darkness, sexuality ...

Henry Petroski's 'Small Things Considered'

different ways. Another, even more important point is that good design isnt perfect design; indeed, there is no such thing as perf...

Second Reconstruction and Southern Politics According to Numan Bartley and Hugh Graham

in the South following World War II. This section of the book describes the "one party politics" of the region, a time when Repub...

Summary and Review of 'A Gift of Hope'

second section called Survival Strategies, contains 5 parts and seems to be the meat of this book. The first part is entitled Pres...

Review of the Text Managing Finance for Quality

helped to who how TQM could be used in terms of accounting price in order to increase value in a firm and increase the profit or t...

Who Says Elephants Can't Dance? by Louis Gerstner

Gerstner identified four immediate concerns: Should he break IBM "into many freestanding businesses?" (Duncan). How should he "cha...

Fantasia

was brutal and racist, and it "alienated the vast majority of Algerians" (French colonization, 2002). The French attempted to "acc...

The Kite Runner by Khaled Hosseini

of the tension between the two boys is the fact that Amir, who is "quiet, bookish," is jealous of the attention that his father gi...

Development of Tank Warfare During the First and Second World Wars

The War Office of Britain placed their first order, which consisted of 150 of these machines, but the production was actually spre...

Books on the Mind Annotations

shirt while the other hand unbuttons it. The last section of the book deals with speculation about future discoveries relative to ...

Story of the Little Big Horn by Col. W.A. Graham

In 1874, according to Graham, Custer was sent into the Black Hills for exploratory purposes, which "naturally" aroused anger among...

Cultural Dimension of International Business by Gary Ferraro

business. The topic of cultural competence is rather overwhelming as there are thousands of cultures throughout the world. Ferraro...

Above All Earthly Pow'rs By David F. Wells

is only one truth and it is this truth that all Christian churches should be promoting. Citing another author, Wells reports that ...

A Lady’s Life in the Rocky Mountains by Isabella Bird

was its initial audience?" The audience appears to be anyone interested in a first hand account of a place that they will likely n...

Gary Jennings/Aztec

eloquent, but "inadequate to catch every individual word, not to mention nuances and adroit turns of phrase" (11). As this illustr...