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Media Policy and Corporate Image

This paper discusses how companies can utilize a media policy to influence the way their business is represented in the media. Th...

Bellingham, Washington Demographics

In five pages a case study on whether or not starting a new bookstore business in Bellingham, Washington would be a profitable ven...

Aggregation Service Accounts and Marketing

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

Why Dot-Coms Failed in E-Commerce

A paper addressing various reasons why dot-com businesses failed for a period of time. The author presents data about the number ...

GE and Systems Thinking

In five pages this paper examines how General Electric conducts business through application of systems thinking. Five sources ar...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Employee and Employer Relationship

In five pages this paper examines the employee and employer relationship and the importance of communication from a business persp...

Balance Sheets of Amazon.com

not itself unusual. A student embarking on a project such as this can easily find balance sheets for companies on the Internet....

Cross Border Acquisitions and Mergers Benefits

locations of Japanese companies came to see an entirely different world. Employees were valued for their efforts as well as their...

Economic Effects of Changes in the Interest Rates

such the company will find that both its income and expenditure streams will be effected (Howells et al, 1998, Carmichael, 1983). ...

Globalization and Global Practices

1970s, long before globalization was considered a buzz word in business, is almost spooky in its prescience; as his belief that mo...

SFAS 141 Overview

interests accounting (Davidson, 2002). Accounting for business combinations needs to be limited solely to purchase method and requ...

Envisioning the Workplace of 2006

the 1970s, all of American management has been under scrutiny. There is much attention to theory now for its ability to cre...

The Management Function as it Respects Behavior

having some notion of where to find the destination, but trying to lead without having the confidence of employees is an exercise ...

Politics and Economics of Belgium

of Tariff Rates (%) 1996 5.8% * Percent of Products covered by Non-Tariff Barriers (%) 1990-93 13.4% * Government Consumption (...

UK Starbucks in the Future

formulation, and Starbucks success in the UK depends on a sophisticated understanding of the rules of competition. These rules of...

Holocaust Victims Retribution and Reparations

expected to die while doing their jobs would receive up to $7,500 each, while forced laborers who worked in the factories, could r...

College Degree or Information Technology Certification

and those who are complacent in their education will prove to establish an even greater separation when it comes to ones presence ...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Evaluation of a Case Study on Fiduciary Responsibility

of a deal. While it is never certain what is in the mind of the individuals involved, what is certain is that investors lost money...

Marketing Expenditure Increases - A Proctor and Gamble Case Study

the companys products and their dollar-value, marketing has always been one of P&Gs great strengths. In the section of the case ...

Grandma Tracy's Popcorn and Marketing

are standard items in any kitchen and the product contains nothing that can be described as controversial or questionable. Popped...

Behavioral Styles and Case of Bob Knowlton

of the other mans brilliance and accomplishments. Knowlton wondered, in the back of his mind, if Fester had been brought in to rep...

Corporate Ethics

be the first motive. The purpose of this paper is to examine the concept of corporate ethics, to provide examples of such e...

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

The Economic Infrastructure of Brazil

more manageable 6 percent (CIA, 2001). Brazil has been working diligently to expand its international presence, while simul...

World Trade Organization and Entrance of China

firms and services are able to take advantage of opportunities involving water treatment, solid waste disposal technology, environ...

Strategic Planning Theories

became popular in the 1980s because companies were faced with a significant amount of competition in a rapidly changing world. The...

Spa and Executive Fitness Center Financials

Table 1 illustrates total startup expenses exclusive of contractors product and equipment needs. Table 1. Startup Require...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...