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one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...