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Essays 811 - 840

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Ford, Chrysler, and Lee Iacocca

In six pages this paper discusses Lee Iacocca's incredible career as an auto executive who served as president of both Ford and Ch...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

The Writer and NOW Founder Betty Friedan

In a paper consisting of seven pages this influential feminist and how her career evolved are discussed. Five sources are listed ...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

General George Custer

In a paper consisting of 7 pages General George Custer, the man, the career, and the gargantuan ego are discussed. There are 5 bi...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Making a Living While Making a Difference by Melissa Everett

In five pages this text on a career as an environmental activist is reviewed. There are no other sources listed....

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

John Hume's Public Administration Achievement

The career and personal background of Nobel Peace prize winner and Northern Ireland politician John Hume are presented in this six...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Biography of Leland Stanford

In six pages this paper discusses the life, entrepreneurial career, and California political role of Leland Stanford, for which St...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Determinism, Free Will, and James Cagney

In five pages the determinism and free will philosophies of Richard Taylor, Walter T. Stace, and Baron D'Holbach are applied to th...

The Sociological Phenomenon That Was Andy Kaufman

In six pages the conflicting views on this late comic's career are noted while the writer applauds his uncompromising slice of Ame...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Additional Study of Delaunay, Kandinsky, and Mataisse A Color Proposal

In 5 pages this paper studies these dramatic colorists in order to determine the value of color in terms of visual learning for ca...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Harlem's Poet Laureate Langston Hughes

of poetry, ten collections of short fiction, two novels, two volumes of autobiography, nine books for children and more than two d...

Baseball Legend Babe Ruth

In a paper consisting of ten pages the Babe's legendary baseball career as well as his social impact are discussed. Eight sources...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Classrooms, Conscious Choice and a Case Study on Widening Circles

stubborn and tenacious part that, deep down, really believed in the philosophy that winners never quit and quitters never win, urg...

Biography of American Tennis Champion Venus Williams

I dont have to wake up like that any more " ("Victorious" PG). And while the talent seems to have been a part of her biology, tenn...