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A Company Case Study of Amazon.com

In this paper consisting of five pages the company created by Jeff Bezos in 1994 is examined in terms of SWOT analysis and examina...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Amazon.com's Strategy in the Long Term

anything they may want to buy online" (Amazon, 2001). From this it is apparent that the company, although well known for books n...

Amazon.com's 1996 Strategic Directions II

Approaches to selling newer than the corner bookstore format emerged some time before 1996. Several warehouse format companies em...

SWOT Analysis Measurement of Amazon.com's Current Position

In five pages SWOT analysis is applied to determine the current position of the world's leading seller of books online. There are...

Balance Sheets of Amazon.com

not itself unusual. A student embarking on a project such as this can easily find balance sheets for companies on the Internet....

AMAZON AND ANALYSIS

those savings onto the consumer. The interesting concept about Amazons website is the ability to personalize. Once a custo...

Amazon's Frontiers

(2000) refers to as pragmatists adopt the technology they know they will need in the future. Specifically, the Internet is seen a...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

Amazon.com and Internet Jurisdiction

have been forced to cease operations. Today Amazon maintains sites in Austria, Canada, China, France, Germany, Japan, the United ...

Information Management at Amazon.com

In 1995, it was a given that anyone purchasing goods from an online retailer would need to supply a credit card in order to comple...

Four E-Commerce Business Models

Thus "members" of Coolsavings.com receive regular email messages about offers available at the Web site at worthwhile savings over...

Marketing and its Value

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...

Internet Applications used by Amazon.com

utilises can be examined in terms of the way it helps the company compete. This paper will look at for different applications that...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

Internet Commerce and Amazon.com

Target, Toys R Us, Office Depot, Weight Watchers and a whole host of other highly visible merchants. Banner ads - the mainstay of...

Case Study: V.G. Jones

area, and although Amazon has a first mover advantage there are few barriers to entry making it an easy to enter medium for busine...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

Amazon.com Book Purchase

a student on a limited budget it is important to economise where possible. However, price is not the only goal. The student will a...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

1996 Amazon.com and Strategic Alternatives

they believe they will, then return the remainder to the publisher. The publisher, in turn, offers the returned - and no longer n...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Why Amazon.com Works

well-laid out and easy to navigate. Across the top it has the buttons AMAZON.COM, which is the default, followed by MY STORE; SEE ...

Amazon; SWOT Analysis

search in the text for key words or browse the text for a taste go the book. This is allowing the company to compete more directly...

The Changing Competitive Structure of the Book Industry and the Impact on Amazon

kept it meant there would be less room for the popular stock. Large book superstores have not only bee able to offer choice but ha...

Book Industry PEST Analysis

This makes the selling of books and exporting of them across boarders easier and for retailers such as Amazon there are benefits i...

Amazon’s Value Chain

own premises. A similar model may be argued as existing with the marketplace sellers, thee goods are sold on the Amazon site, Amaz...