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Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

MARKET RESEARCH AND SEGMENTATION

who those customers are. This is different from mass marketing, which we discussed above, and which treats the market as a homogen...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Computer Tools and Inappropriate Prescribing for the Elderly

The incidence of inappropriate medication prescriptions issued to elderly individuals is estimated to be between 12 and 40 percent...

Reducing Recidivism, Lancaster, et al (2011)

fails to perform the mandated service (Barkan and Bryjak, 2011). Other strategies include house arrest, with electronic monitoring...

Data Collection Methods

has 8 subscales with a 0-30 scoring system based on 0 meaning no impairment and 30 being the highest level of impairment. The eig...

Long-Term Care and the Need for Positive Leadership

Research in the area of nursing management often considers the characteristics of leaders and the impacts for specific outcomes in...

An ADHD Research Study

alternative hypothesis is: Teachers that go through informational in-service training on ADHD and ADHD-related programming will d...

Review Research in Education

of both students and teachers; high expectations of students and teachers; strong teachers; and numerous support systems for stude...

Study Proposal/African American Women and hypertension

which will be used to answer the research questions and determine if the main hypothesis has been verified. The student researchin...

Evolution of I/0

work and behavior. There are a number of seminal studies that helped industrial psychology become its own division. For instance,...

Sole Sample Research

diagnosis of OCD. Obsessions included a fear of saying the wrong thing and her compulsions included excessive checking of her corr...

Leaderhip Studies in Education

was a unique study in that it was both quantitative and qualitative. The study included 132 school districts in Virginia. The core...

The Impacts of Child Molestation

In a paper of five pages, the author reflects on an APA formatted research study on the impacts of child sexual abuse on girls and...

Vitamin D, Quantitative Study Analysis

This research paper summarizes and analyzes the study conducted by Youssef, et al (2012), which examined the relationship between...

Pediatric Asthma Case Management

an obstruction of the airway and can involved any or all of the following factors: "smooth muscle bronchoconstriction, mucous secr...

Palsgraf v. Long Island Railroad

of Appeals: Whether or not the defendant, the Long island Railroad, should held negligent as a proximate cause in regards to the p...

Parental Rights in Adoption

decision based on the fact that Quilloin had "never exercised actual or legal custody over the child," nor had he been responsible...

Kelo v. New London

before the New London Superior Court, asserting that the "taking of their properties would violate the public use restriction in t...

Addressing Underachievement

event in the family, such as the death of a beloved grandparent, precede his poor academic achievement? Was he having difficulty p...

Continental Cablevision and Flintelco; Case Study Assessing a Potential Joint-Venture

The marketing United States is seen many changes including increased levels of diversification as well as consolidation. The growt...

Media Article Analysis/TV and Aggressiveness

revulsion to blood and gore that the researchers discuss as one of the desensitizing aspect of exposure to violence. Parents watch...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

Mike Nifong and the Duke Lacrosse Case

ambitions, the case seemed like an ideal vehicle to become a hero to the African American community of Durham, North Carolina and ...

School Prayer & The Lemon Test

505 U.S. 577 (1992), the United States Supreme Court addressed the question of whether or not the inclusion of a member of the cle...

Study Guide/Oedipus the King & Darker Face of the Earth

this writer/tutor encourages the student to reread the play, noting passages that support the chosen theme. While certainly study ...