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(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

(rather than rules-based) guidance, based on managements judgment. * Soon to be required? There will be a time during which tax-ex...

equivalent factors, such as the costs. The presentation on the Business Week web page is equally bland, the advertising that takes...

In two comparative papers in which one is two pages in length and the other is three pages the similarities between these two film...

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

In two pages there are two education journal articles reviewed consisting of one page each discussing discipline in the classroom ...

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

began as a seasonal offering, but they proved so popular have become available all year around and special occasions are catered f...

the need and perception ideas change, but evidences the fact that they do not, and ideas remain. Lunbeck, Elizabeth 2000. Identit...

identified the first five categories that are used by Bruursema, but it is adjusted with the addition of the horseplay category. I...

This essay offers a comparison between a popular article on account management versus a scholarly article on the same topic. This ...

In a paper of three pages, the writer looks at nursing articles. Summaries are given of two professional articles. Paper uses two ...

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

in global trade, the less inequality there is. At this point in time, many Americans would not agree with this conclusion although...

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...