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Essays 301 - 330

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Analysis of Magna Marque and Daymak

opportunities. With the ability to provide street legal vehicles the current economic conditions where there are rising gas pricin...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Comparing Perspectives Presented in the Printed Media

equivalent factors, such as the costs. The presentation on the Business Week web page is equally bland, the advertising that takes...

SOX COMPLIANCE AND TECHNOLOGY AS A LUXURY

(rather than rules-based) guidance, based on managements judgment. * Soon to be required? There will be a time during which tax-ex...

Total Recall and Blade Runner

In two comparative papers in which one is two pages in length and the other is three pages the similarities between these two film...

Article Reviews on Management in the Classroom

In two pages there are two education journal articles reviewed consisting of one page each discussing discipline in the classroom ...

A Comparison of Two Organizational Structures ACAS and Cadbury

began as a seasonal offering, but they proved so popular have become available all year around and special occasions are catered f...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Boredom and the Impact on Employee Behavior - Assessment of Two Articles

identified the first five categories that are used by Bruursema, but it is adjusted with the addition of the horseplay category. I...

Identity - Article Summaries and Two Questions

the need and perception ideas change, but evidences the fact that they do not, and ideas remain. Lunbeck, Elizabeth 2000. Identit...

Popular vs. Scholarly Resources

This essay offers a comparison between a popular article on account management versus a scholarly article on the same topic. This ...

Nursing Article Summaries

In a paper of three pages, the writer looks at nursing articles. Summaries are given of two professional articles. Paper uses two ...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Jesus and Socrates

For example, Bostick (1935) makes copious use of footnotes, drawing on the works of Plato and Xenophon, who were two of Socrates d...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...