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Essays 391 - 420

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Popular Culture and Childrearing Advice

small child and does not occur spontaneously with children until they make the cognitive leap, around age three, that an object ca...

Research Results: Have Attitudes Towards Whistle Blowing Change since Enron?

The writer analyses survey results provided by the student. The survey was undertaken to determine whether or not attitudes toward...

Article Analysis Concerning Depression Types

This 4 page paper gives an analysis of two different articles about depression and treatment of the disorder. This paper includes ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Article Review on Management Learning

In five pages this paper critiques the article Responding to New Roles A Qualitative Study of Managers as Instructors' in terms o...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Children & Junk Food/A Media Slant

on family food purchases of "cereal, candy and fast food" has been estimated to account for $500 billion per year (Lopes). This fi...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Review on The Practice of Outsourcing

data over more than a decade and across a number of different services there was a general approach adopted so that the results ma...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Market Regulation under the Saudi Arabia Capital Market Authority and the US Securities and Exchange Commission

singular financial sector regulator in the country. It includes regulation of securities on the Saudi Arabia stock exchange, which...

Ethical Dilemmas in Nursing

management dilemma" and is written by Orly Toren and Nurith Wagner. The authors discuss different ethical dilemmas nurse face dail...

Nursing Shortage

information about the shortage of nurses and the consequences. This was achieved as demonstrated in the following brief report of ...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Adolescent Depression : Review Of Articles

more attention needs to be given to the diagnosis and treatment of this illness. Any wide-spread illness is expensive to the patie...

'The Sundew' by A.C. Swinburne

of nature. Yet, inscrutable and mysterious, it is neither wholly good nor evil, but simply part of a greater cycle of life and dea...

Economic Models - Heckscher-Ohlin and Free Trade

as a reason for the incomplete format of specialization in many areas. The theory can be seen where a nation will export the good...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Disability Models

of measuring this discrepancy are discussed later in this chapter under "Quantifying the Learning Disability" (Author 45). ...

Women Doctors

and early 1900s found it a particularly difficult career to pursue because of the prejudice against a woman doctor. She seems som...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Comparative Advantage of Dell Computer

In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...