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Essays 1981 - 2010

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Operations Management Calculations

too long to make an analysis of it viable when undertaking all the other tasks of everyday life and setting up a business. When ...

Pros and Cons: Animal Experimentation and Capital Punishment

all animals react differently to products. The article does not appear to offer any vague or ambiguous statements for any claim ...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

The Impact Of Economic Change On The Capital Markets With Reference To Bull And Bears

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...

MARKETING, HEALTH CARE AND ETHICS

outgoing because of the particular medication. And yes, the commercials list the side effects, but usually as an afterthought. Bec...

Reallocating Marketing Budgets

found that Internet technology is very often an inexpensive and profitable way to advertise their products and services. Many com...

Article Critique/Prospective Memory

v. time-based) and 2 level of cognitive load (low v. high). Minimal information processing was required for the low-cognitive load...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

Autocorrelations and Abnormal Returns Prior to Stock Splits Considered in the Context of EMH

that will support this hypothesis. The idea is that, at any given point in time, the price of the stocks or securities, will refl...

Baptist Health Home Health Marketing Plan

expanding market share now and then maintaining that share as the target market increases in size. Situation Analysis BHH...

Article: The Effect of Uncertainty on Communication

Assistant Professor of Communication at the University of Tulsa. Linda W. Cardillo is a doctoral student in the School of Journali...

Telecommunications Industry

mangers. Verizon states that to increase revenue, they are "devoting our resources to higher growth markets such as the wireless v...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Review of the Article 'Predictors of Divorce Adjustment'

data from a study called Marital Instability Over the Life Course (Booth, Amato, Johnson & Edwards, 1998 as cited in Wang & Amato,...

Canadian Studies on Capitalism's Inequities

very narrow viewpoint; one which says that women have only one real, legitimate career: marriage and motherhood. This is a stere...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Pricing and Channel Development

a profitability of 5.35 percent, exceeding targets on both measures. Concepts This simulation demonstrates the critical poi...

New York's Filipino Gay Community and an Article by Martin Manalansan

In five pages this paper examines Martin Manalansan's article on gay New York Filipinos and their sense of community in an analysi...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Critical Analysis of Information Transmission

In six pages the transmission of information is examined in terms of technology, scanning and prioritizing with 5 professional jou...

Dramatic Development of William Shakespeare in a Comparative Analysis of Richard the Third and Richard the Second

In three pages this paper discusses how Shakespeare evolved as a dramatist in a comparison and contrast between these historical p...

The Use of Statistics in Behavioral Sciences

This 20 page paper discusses how behavioral scientists use statistics. The writer reviews three journal articles that discuss stud...

Statistical Analysis Tools

increase, and therefore make a profit. The variables that will influence these opinions may be such things as the profits the comp...

A look at The House on Mango Street by Cisneros

up being a house that was "crumbling in places, and the front door is so swollen you have to push hard to get in" (4). It is smal...

Information Transference Analysis

the value of grassroots knowledge is a managerial investment. Management may feel more comfortable in hiring outside of the ranks...