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Essays 31 - 60

Latin America Problems A PepsiCo Case Study

except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

Coca Cola's Non Cola Implementation Strategy

directly provide a final product to the market. Rather, its customers constitute the global network of bottlers and companies wit...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

Strategic Position of Coca Cola

US, where interest in traditional colas has been waning for some time. Rivalry There is intense rivalry between Coca-Cola a...

COCA-COLA AND THE MARKET

in 200 nations (Murray, 2008). Ironically enough, the company doesnt do its own bottling, though it does own 35% of Coca-Cola Ente...

Coca Cola's Philosophy of Marketing

In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Coca Cola's Liquidity Analysis

In five pages the acid test and current ration are used to analyze Coca Cola's liquidity. Three sources are listed in the bibliog...

Coke's Brazilian Market and Planning Strategies

Coca Cola's strategic planning and now it is led to its Brazilian market domination are the focus of this report consisting of fiv...

WACC and Coca Cola

in 1998, splitting three times along the way. Since that peak in 1998, however, Coca-Colas stock has been on a downward slope wit...

Annual Report of Coca Cola Examined

The annual report of any publicly traded company can be found quickly by going to Yahoo!, selecting "finance" at the top of the pa...

Coca Cola's Capital Structure

short-term loan. The most recent long-term financing decision was in 2003, when the company issued debt in the form of "lon...

Coca Cola's Dasani Bottled Water

is investigating whether or not Coke violated Britains advertising regulations by calling the water "pure, still water" (cNews, 20...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Article Analysis: Diversity

a "nigger drink" (How corporate America came to recognize diversity, one Pepsi at a time, 2007). One thing the article mentions ...

Coca Cola's Integrated Marketing

a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Connectivity, External and Internal Drive Bays

front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...

School Pepsi Cola Vending Machine Controversy

New York dumped all soda pop and offers only "100 percent juice drinks from Snapple" (Watson, 2004). In January 2004, Los Angeles ...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Refugees in Australia

Convention of 1951, dealing specifically with refugees and rules for asylum. Those who flee their country of origin to escape pol...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

THE ADVANTAGES OF AN OPEN ECONOMY

without a whole lot of trouble. But is an open economy necessarily a good thing for Australia? What, exactly, are the advantages o...

Coca-Cola Company Analysis

term Coca-Cola and penned the script that we all know so well today (The Coca-Cola Company, Heritage, 2006). Pembertons first fora...

HRM at Coca Cola

This 10 page paper is an examination of human resource policies and practices at Coca-Cola in the US. Issues such as pay, health i...

Evidence of the Integration of Quantitative Methods in U.S. Society

This 8 page paper provides an overview of the use of qualitative methods in U.S. society. This paper uses examples from AT&T, Coc...