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Essays 421 - 450

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Aspen Technology Inc Case Study

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

How And Why Companies Benefit From Customers Breaking Rules

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

The Ritz-Carlton

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

Return on Quality

This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in...

AOL Latin America

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

AT&T Employee Satisfaction

They aggressively walked away from us. They couldnt wait to get away from us" (Richman, 2004). As AT&T realized it could not win,...

IT's Quality Culture

goals" (p. 41). The fact is not news to anyone working in IT project management, but its magnitude may be. At a time when busine...

Curriculum Models

focus is on understanding goals, which is described as "the concepts, processes and skills that educators most want students to un...

Leadership and Leadership Styles

distrust, as such the style (Kotter, 1999) is one that does not seek to use an autocratic style and allows the employees to be hea...

Managerial Capitalism

the railroads (Chandler, 1977). The development of the industry and the scope and scale necessitated new styles of management stru...

The Application of Kirkpatrick’s Model of Training

will be trained in different jobs, from cooking the hamburgers on the grill, toasting the buns and putting the dressings on the bu...

APT, CAPM and DDM - Which is Best?

accuracy as well as ease-of-use. The capital asset pricing model was developed as an extension to modern portfolio theory, expandi...

Target Cost of Equity

rate is assessed as being the rate at which it is possible to make an investment in a risk free environment. Traditionally the cos...

Atmospheric Modeling and the Scientific Method

to directly observe phenomena that are otherwise too large (such as the solar system) or too small (cellular anatomy) to be viewed...

An Outline of Different Models of Change

norms. The last approach is coercive, were power is used, usually with the use of legitimate power. The last stage is refreezing ...

Managing Change Effectively

of these five stages includes certain characteristics and each needs leadership. Many change projects fail because they do not hav...

Tools for Examining an Organization

a high level of congruence, with many of the same process, but aimed at different products, which are within the same markets, and...

Kirkpatrick Stufflebeam Scrven

This paper explains the program evaluation models as designed by these theorists. Stufflebeam designed CIPP. Kirkpatrick offered a...

Good Night, and Good Luck, Film Review

This film review primarily profiles the film's protagonist, Edward R. Murrow, using an existential perspective. The writer argues ...

Lewin's Three Stage Model of Change

The writer outlines the change model developed by Kurt Lewin, which is soemtinmes, referred to as the ice cube model. The use of ...

Overview of Roy Adaptation Model

This research paper presents a comprehensive discussion of Roy's Adaptation Model of nursing. The writer discusses the principles ...

Relevant Nursing Theories and Childhood Obesity

This research paper describes Patricia Benner's Humanistic Model, Kathryn E. Barnard's Parent Child Interaction Model and Nola Pen...

The Foundations of Structural Family Therapy

attending the William Alanson Institute, undertaking psychoanalytic training, studying Henry Stack Sullivans interpersonal psychia...

Modified Leadership Construct for Health Care

are more easily measured. You can determine how much time is spent on the task, how much on team development, and how much on each...

Portfolio Balance Model

of overall absolute purchasing power (Nellis and Parker, 2000). Any absolute purchasing power parity model spot exchange rates sh...

Mattel; Financial Assessment

fall. In many companies this would have resulted in share prices plummeting and investor confidence declining sharply. However, in...