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Hewlett Packard and Dell Printer Wars

a time when HP acquired Compaq, but the continued decline of both HP and Compaq computers following the acquisition restored Dells...

Revised Marketing Analysis of Fakhrawi Bookshop of Bahrain

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

Online CoCo Jewelry

a purchaser, making a purchase may well not be the primary motivation of visitors to the site. "Surfing" is a concept as old as t...

Hair Gallery International's Public Relations Enhancement

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

Quality and Newsagent Business

customer. According to Levitt, everything else positive in an organizations continued well being would follow if only the focus w...

2005 Home Depot

The Conference Board announced in February 2005 that consumer confidence had slipped, so of course the headline in March was "Cons...

Harley Davidson Strategy

to take a stake in the success of the company, for it was able to gain all of the advantages of quality initiatives and lower cost...

Asian Hotel Accounting

proficiency in accounting in another arena. The lodging industry has had increased competitive pressure so it is important that ...

Service Metrics Quality

of the Internet is Sears and its persistent leadership in high-quality mechanics hand tools. Sears instituted a policy long ago o...

Hispanic Population and the Banking Industry

Global Banking Heavyweights Are Racing to Cater to the Banking Needs of the Fast-growing Hispanic Population. Monica Campbell Repo...

Question on the Productivity of Software Testing

on this mission to the detriment of customers needs. Kan, Basili and Shapiro (1994) report that the "the 1960s and the year...

Starbucks' Marketing

associated with affluence, and in years past it determined new store locations based in large part on per capita income within a s...

Hospitals and TQM

instruments not trustworthy? This is just another meaningless slogan, a cousin of zero defects" (Deming, 1986; p. 66). The...

How to Become a Rainmaker The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

not get beyond the first three chapters, he or she will have already received all the practical information necessary to improve c...

Differences Between B2B AND B2C Web Sites

the value chain (Muhamed, 2002). Others point out that the major difference between B2B and B2C, when it comes to electro...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

Wholesale Insurance and Relationship Building

fill an interim customer role. Customer value is defined as the value that a company can gain from customers over time. Th...

Student Supplied Case Study Answering 4 Questions on the Toy Industry

have their entire line of product on shelves in one place (Brown, 2004). Besides the potential damage to existing toys, such an ...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Cultural Diversity Benefits

the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Should Your Company Accept Credit Cards Over the Internet?

seen as a competitive advantage, for that the vendors need to look elsewhere for a competitive advantage when it comes to transact...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Haunting and its History

well as the ending of all things old. Thus at that time of year every sort of excess was made such as sexual, food, drink and suc...

Taco Bell Opening in the United Kingdom

In eight pages this paper discusses the relevant topics pertaining to the opening of a UK Taco Bell including costs, exchange rate...

A Case Study in Requirements of Functional Human/Computer Interactions

This paper examines functionality issues required by a video shop to set up a database information system to allow customers easie...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Business Uses of Psychology

In ten pages this paper considers how psychological principles including personality theories and the programmed learning theory o...

Total Quality Management and Characterizing Commitments

In a paper consisting of fourteen pages TQM is considered in terms of implementatoin and commitment to employees, customers, proce...