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Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Operational Assessment of Apple Inc.

more proactive (Barnes, 2007, p25; Hollins and Shinkins, 2006, p17). The way operations develop may be seen as moving increasingly...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

The Challenges and Experiences of Aboriginal and Islander Tertiary Education Students

any hint of shame mixed in with the pride. In some way Higgins already felt different, otherwise she would not have felt this conf...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

The Potential of CRM to Improve Satisfaction in a Church Congregation

overcome. 1. Introduction Marketing and ensuring customer/stakeholder satisfaction in non-profit making organisations can be v...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Family Homelessness and the Impact on Health and Healthcare Provision

as an increased occurrence in low income families it has also been noted that members of minority populations are also over repres...

Environmental Influences on McDonald's

prevent a Canadian Coffey firm using the term McBeans, and a coffee shop in Seattle called McCoffee and in 2009 it lost an eight-y...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

The Way in Which Increasing Globalisation Has Created Increasing Economic Interdependence and Reliance on Nation States

seen as increasingly important with recent financial crisis seeing the need for countries in dire straights receiving support in o...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Contents of the Annual Accounts or 10-k

a description of the business and their main products and serves, an overview of the competition, consideration of the risks faced...

Quality Improvement Tools Healthcare

or the frequency level of falls in terms of overall patient numbers. For quality improvement to take place it is necessary not onl...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

The Attraction of Environmentally Sustainable Commercial Policies - The Case of Bahrain

for new equipment, manufacturing techniques and goods as well as general behavioural patterns. There are a number of tools or f...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

Review of 2 Lectures

of factors, including socio-economic status and ethnic background; for example, 40% of African Americans have a fear of being murd...

SQL Injection Attacks

forum which ensured that users would know that the network had been compromised by a hacker. The first indication that the syste...

Questions on Business Economics and Finance

a buyer may walk around before making a choice looking at the different suppliers and their prices. As the product is one provided...

Considerations for a Scholar Practitioner Undertaking Research on Communication

1997). 2) Why is this a key issue? What implications are there for current practice at work place? The recognition of assumptio...

Imports, Exports and Environmental Policies

range of Ford vehicles. To manufacture these parts a number of goods are all imported, these will include steel and components tha...

Supply Chain Analysis for Green Mountain Coffee Roasters (GMCR)

example the transportation to get the product in and out of the firm which include transport, labor, power and water needed in the...

Satisfaction and Dissatisfaction of Employees

likely to be more productive, it was found at the US department store Sears a 10% increase in the level of employee satisfaction w...

Tax Reduction and Economic Systems

gains tax may be reduced with tools such as a 401k and IRAs, these are tax deferred tools, where tax is only payable when the fund...

How has the Internet Impacted on the Global Environment?

The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...