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Essays 541 - 570

Continental and Fintelco Case Study

of setting up a new cable station, or acquiring interests internationally rather than to build new interest in United States. In t...

Citrus Glow Case Study

IPO is to be made there will also be significant IPO costs, as well as the resources which are used to make and support the IPO, w...

Financial Theory and Corporate Policy

choice will be made between the alternatives (Elton et al, 2002). There may be situations where there is certainty of outcome. Thi...

Opening an RV Factory in South Africa

manufacture of RVs (The Auto Channel, 2006). By locating in a country where the automotive industry is already established the lea...

The Beverage Market and Coca-Cola

made up of a large range of drink, and the general classification includes all drinks from tap water and non alcoholic beverages, ...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

Starbucks' History and Evolution

the end of 1987. * 1991 - Starbucks undertook a number of socially responsible projects including a CARE coffee sampler and becomi...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Cinnabon; Competitive Analysis

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

Apple; Marketing and Organization

supported sale of the iMacs as the brand of Apple became a cult brand, where word of mouth also spread its popularity (Kotler, 200...

The Promotion of Different Products and Services

and the attitude or values of the company. By looking at four different products in the way they are promoted different aspects of...

Proposal for a New Low-Cost Airline in Oman

Hours per route 13 Figure 2; Cost of fuel per journey 14 Figure 3; Cost of fuel per hour 14 Figure 4 Total flying hours for the fi...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Investment Risks

but is already owned. The further $16 million investment for additional facilities will not be needed until year 3. To ensure that...

Foreign Currency Markets; Sterling and the Dollar

This 5 page paper looks at the UK currency market and the value of sterling. The different influencing on the currency are conside...

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

McDonalds; Company Background, Products, Competitors And Positioning

can be prepared before it is ordered so that customers can come into a restaurant order the food and go within a matter of minutes...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Roobios Tea Case

areas such as concern for health, issues regarding caffeine and other heal drinks such as Yerba mate from South America can be con...

Marketing and Health Care

with more knowledge than they may have had in the past. On the other hand, as they say, too much knowledge can be dangerous. Physi...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

Potential Reasons For The Misallocation Of Marketing Resources

this would result in a hundred analyses being needed. A company such as Samsung has a swap market product range and as far greater...

Strategic Hotels and Resorts

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

The Singapore Stock Exchange; SGX

in the exchange was taking with six different types of futures contracts; these included the golf futures that the market had star...

Accelerating the Research Process

the research (Dancey and Reidy, 2002). There is also less likelihood of the results being skewed due to usual answers for individ...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...