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China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Product Liability and CEOs

fictitious scenario Inc. magazine in 1998 asked to question in its Black and White section, "Would you lie to save your...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Korea and PepsiCo

has targeted six Asian markets: China, South Korea, Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

Product, Service, and Process Quality Management

could be corrected. Although it is hard to believe these days, such ideas were once considered wrong and were not used. Al...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Electrical Product Quality Judgment

greater propensity to breaking. The feel of the material usually plastic, and its finish, will also be important, as this will al...

Turkey's Market for Disposable Diapers

people, 27 percent of whom are below the age of 14 (Turkey). As a developing nation, Turkey still retains a high birth rate of 17...

Consumer Definition of Products with IKEA

afford it" (Internet source). As IKEA puts it . . . "Thats boring" (Internet source). But the most interesting point made in the M...

Dental Practice and the Marketing Professional Services

greatly affect its bottom-line performance. The four Ps - product, price, place and promotion - provide a method of breaking down...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

Products for Financial Services

investment value is very low, but there may be a value if the policy is cashed in early. Unit Trust. This is a pooled investment...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Alternate Perspectives on the Product Life Cycle Theory

and grows in popularity, but should live out its allotted time when it becomes a cash cow (1990). Hence, this theory above all co...

Individual Church Marketing

for a number of reasons. Therefore, it requires those in administrative positions to think of St. X as a product and develop an ap...

Children's Products and Issues of Safety

on a constant basis or the ones that he or she can easily gain access to that have to be scrutinized the most closely. Toys and ca...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Commodore International Products and Harvard Citation Style

that could be attached to the customers TV set. It was controlled by a keyboard or it could be controlled by an infrared remote de...

Marks and Spencer's Fall and Rise

sales trends we can see that there are also some problems in the industry. The current economic environment has influenced the sal...

Internet Marketing of Nokia to Students

aim of this resech is to determine of the internet would be a suitable distribution channel for the sale of Nokia goods to student...

Marketing Strategies for Laundry Detergent

also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balan...

The Global Stock Market and Critically Evaluating its Efficiency and Inefficiency

reason for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are ...

J.R.R. Tolkien's Lord of the Rings, Cultural Products, and Religion

hairy feet. As this suggests, they are humble beings, not heroes. Bilbo Baggins, a hobbit who is uncle to Frodo Baggins, entrusts ...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

Tesco's Marketing of its 'Finest' Range

of the market. The current trend in stocking luxury brand foods can be seen as a result of the way that the economy has developed....