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Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Case Study on New Technology Systems Introduction

these stages involves sending the report between individuals, taking up time, often this will also be between offices with a two d...

Energy Crisis of the State of California

that SDG&E wound up contracting with a power plant at rates that were much higher than those of other energy distributors in Calif...

Case Study on Total Quality Management and Organizational Change

can be achieved for the implementation of Total Quality Management. Without a change in culture the vision of Total Quality Manage...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

New Small Businesses and the Internet

at their site. This gives the small business the opportunity to basically compete with their much larger counterparts in many indu...

Labor and the New Labour Party

suspicious of capitalism (Allison, 1998). But, the honeymoon seems to be over. The New Labour Party is criticized for dithering o...

Network Management Tools' Test Results

Well, guess what? Times have changed. New players, new products and new approaches are making a difference. The question is, is it...

Bellingham, Washington Demographics

In five pages a case study on whether or not starting a new bookstore business in Bellingham, Washington would be a profitable ven...

Life Cycle of a Product

In six pages all stages of a product's life cycle from its development, introductions into the market, growth, maturity, and event...

Business Ethics for New Zealand

of corrupt practices were Denmark, Finland, Sweden and New Zealand. These last nations had the least amount of corrupt business pr...

New York and Hosting the 2012 Summer Olympics

in Colorado Springs lobbying for New York City (Brennan, 2002). Olympian Bob Beamon, who broke the long-jump record in the 1969 G...

New Brunswick, Canada's Zinc Industry

(to the east) and the U.S. state of Maine (to the south). The land mass of New Brunswick is 73,500 km2 and 85 percent of that is f...

New Zealand and Australia's Indigenous Peoples and Political Rights

law protects against discrimination and provides for true equality, in reality even the rule of law cannot provide for true equali...

Meaning of the 'New Economy'

on knowledge and input rather than existing wealth and political power. The markets themselves are undergoing rapid change. This c...

'Dumping' and Exports of German Steel

2002, the US Commerce Department ruled that structural steel beams imported from seven foreign markets, including Germany, were du...

Newman's Own Foundation and its Product Marketing

to similar needs, and also diverse appealing to different aspects of the market. They are all positioned in a similar manner (Newm...

Lincoln Community Hosptial Cost Regression

$4,722,847 (anticipated revenue) and then dividing that by 25 (number of beds) x $119,655 (the cost for each additional bed added)...

Reinventing the 'Old' Concept of Institutionalism

interested in state and societal forces that shape the way political actors define their interests, and how such forces structure ...

Individualism and President Franklin D. Roosevelt's New Deal

The Civilian Conservation Corps (CCC) attempted to foster employment while promoting environmental conservation7. Young men were r...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...

New York Businesses and Bilingual Training

homes there is a demand for bilingual aides because in recent years many elderly Chinese have found their way there (Hernandez 38)...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

The Stages of Opening up a New Business; The Economic Perspective

located close together (Mintzberg et al, 2003). This may appear to increase immediate competition, but it also has the impact of a...

GM Powertrain Harvard Case Study

inherited a bad situation. Kristi Gebhardt, manufacturing engineer and production supervisor: reported new cells were more efficie...

Alma Products and Pricing Considerations

of 10,000 charcoal starter products. Though the fabricator quoted a unit price of $3 for 10,000 pieces, it also would charge a $1...