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Essays 361 - 390

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Change and Its Impact on Middle Management

Organizational change is a necessary process for any large organization. In 2009 Starbucks underwent a significant organizational ...

Social Networking and the Learning Organization

there are at least six characteristics common to all organizations that others can label as being attuned to learning from events ...

What Role Does Intent Play In Determining Ethical Behavior

incorporate personal and sometimes selfish considerations into the process of ethical determinations, but this does not negate the...

Simultaneous Distribution in the Film Industry

of the industry. Steven Soderbergh is the director of Bubble, Wagners first film targeted for simultaneous distribution. Though ...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Caribou Coffee

profit. The profitability of the project envisages breakeven during the second year, and a profit to $3.5 million by the end of th...

Environment and Brand analysis for the Fisher & Paykel Dish Drawer

benefits. For example, a drill is bought for its ability to make hole, likewise a bed is bought for a good nights sleep (Kotler an...

Determining a Future Strategy for Starbucks

fit as it also requires for products to be supplied at the lowest total cost of the product line this is relatively limited and st...

STARBUCKS IN FRANCE

distribution? During the 1990s and early 2000s, in the United States, the distribution plan was to saturate major cities with Star...

ANALYSIS: STARBUCKS ORGANIZATION

that offer food products and lunch. One area would involve the brewing and serving of coffee, whereas the other area would specify...

A Theoretical Assessment of Motivational Strategies at Starbucks

service creating happy customers (Heskett et al, 1994, p164). The human resource management (HRM) model of Starbucks is often ci...

Coffee House Employee Motivation

dignity and according to Hay Grand Canyon College, 2003), they make sure the farmers make a living. This same theme is carried to ...

Applying Management Functions

with a vice-president as the head of each one. Contrary to what one might expect, employees remained loyal to Schultz during the r...

Starbucks in 2011

2012). By the second quarter of 2010 the profits had increased eightfold (Motavalli, 2012). Continued recovery has been aided by t...

Relationships with Coffee Bean Growers

get bank loans but they need the money to pay their workers today. The line of credit and their new strategy to enter into three t...

Starbucks Problems

Ethos for $7.7 million in 2005 which supports funding of safe drinking water projects run by non profit making organizations. Thes...

Starbucks Strategies and Risks

level of brand recognition that is associated with the name and the image, and the association with gourmet coffee. The brand is t...

Is Corporate Compaction an Oxymoron?

In 2004 there was the launch of Starbucks Coffee Agronomy Company S.R.L, this is a firm that has been set up as a wholly owned sub...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Business Analysis - Starbucks

just about every single household across the country. Starting out as one small shop, the company grew by leaps and bounds during ...

Proposed Future Strategies for Starbucks

economic influences impact on the business the firm is set by looking at the historical performance of a company during times of e...

STARBUCKS AND CHINA

U.S. (Bramhall, 2010). Still, the main "charm" of Starbucks is that it "recreates" the coffee house experience that are si...

STARBUCKS, CHINA AND ANALYSIS

coffee drink, and perhaps work on a presentation on his laptop, or read a good book. Or he may decide to have a meeting with a cli...

Potential Economic Influences on Starbucks

income, which will provide the scenario for increased demand, as long as the company satisfying consumer demands in terms of produ...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

STARBUCKS AND BRAND ANALYSIS

a good or bad thing (Clark, 2008). Scholars are split on the key to Starbucks success. The product itself is okay, but...

Do Starbucks Gain Commitment from their Staff?

but is result of poor economic conditions, but it is also speculated processes may have been due to other market conditions and th...

Changes at Starbucks

same time, the economy was fluctuating making it more difficult for Starbucks to earn a profit. In order to increase revenue, Dona...

Starbucks Case Study

The writer considers the position of Starbucks when facing difficulties. Looking at the way the firm may have changed and adapted...