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Essays 91 - 120

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

Creating Customer Loyalty at Boots

to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

British Banking, the Internet and Bank Competition

In fifty pages online banking services with regards to Great Britain are discussed in terms of characteristics, profitability, cus...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

The Problem with British Airways

can extrapolate the employee relations is the way in which this relationship takes place. Gospel and Palmer also note that there ...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Nursing Research on Fall Prevention

viewed demonstrated variables in relation to the methods for disseminating information and best-practice approaches to reducing fa...

Literature Review, Vitamin D

This research paper constitutes the literature review portion of a project addressing the global vitamin D deficiency epidemic. Ar...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Creating Value through Financial Engineering

The writer looks at the way financial engineering may be used with a firm that has had poor performance in order to increase the f...

Procurement Risk in a Defence Project

bring benefits that outweigh costs (ANAO, 2006). The commercial important is also shown when it is stated by the Defence Procurem...

Chinese Energy Needs and Supply

From this it is possible to see China will not be alone with increasing energy needs, but the pace of that...

The Credibility of Internet Sources

sharing information, but its not always easy to determine how credible this information is. This paper describes ten ways of testi...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Consumer Behavior and DVD Players

In a tutorial consisting of six pages it is argued that the increased popularity of DVDs has not increased pricing and functioning...

Best Sports Car BMW M3

price ranges for the BMW M3 can run in the $45,000 to $53,000 range but for the money most people will agree it is well worth the ...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Health Care in Denmark, Norway, and Sweden

The interplay of health issues with social policies is credited as being one of the reasons why the health indices in these countr...

Which Represents the Best Research Methodology?

between the subject of study and the researcher. Quantitative research studies, in contrast, stress measurement and statistical an...

Evaluating Domestic Violence Research Methodology

is about methodology. In a study using quantitative data, Ramsay & Richardson (2005) examine the effectiveness of screening fo...

Influences on British Airways and their Approach to HRM

shifting with increased travel being undertaken with the low cost carriers, this has changed the pricing structure of the industry...

Retail Automotive Industry

in sales over July 2006 (Merx, 2007) and Ford experienced a 19 percent drop (Collier, 2007). In fact, Fords overall car sales drop...

Christology of Matthew Fox

and orientation. Fox argues that there is a "creation-centered spirituality" within the framework of Christian tradition that shou...

Organizational Conflict

conflict resolution in order to determine how principals can best adapt to the challenges and expectations of the twenty-first cen...