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Essays 751 - 780

Union Carbide and Dow Chemical Merger

In ten pages this paper presents an article and SWOT analysis of the August 1999 merger between Union Carbide and Dow Chemical. F...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Sears' New Directions

In sixteen pages this paper examines the future course being charted by a Sears' retailer with past troubles and how they were sur...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Internet Grocery Shopping

In 6 pages a SWOT analysis of Homegrocer.com is presented. There are 6 sources cited in the bibliography....

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Overview of Harrah's

In twenty pages Harrah's Entertainment Inc. is analyzed in a determination of what its future direction might be and includes BCG ...

Istanbul's Tourism Characteristics

In forty one pages this literature review of Istanbul as a tourist destination is discussed with a SWOT analysis included. Twenty...

Wal-Mart's Continued Growth

This 8 page paper discusses Wal-Mart's financial position, and suggests that the retailer's continued growth is unlikely to falter...

Overview of Ericsson Inc.

In five pages this Swedish telecommunications manufacturer is examined in a comprehensive overview that includes a SWOT analysis a...

Overview of Rollerblade Inc.

In six pages this paper examines Rollerblade Inc. in a consideration that includes the 4 Ps and a SWOT analysis. Seven sources ar...

Analysis of Diesel Clothing Company

unusual to find something listed in more than one column. Strengths: The company was named as the coolest clothing brand on the p...

United Airlines' Value Chain

attention and of course operations is a leading factor in whether any organization achieves and retains success. Four other areas...

Congress Motel and Brown's Overnite Trailer Park

cutting operating costs. Though technically this is a strength, they have chosen to end virtually all advertising outside of the ...

Union Carbide of India Ltd

by the government for UCIL where 50.9% of the remained in the ownership of Union Carbide Corporation (USA). This indicated the lev...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Florida Atlantic University's College of Business and Strategic Auditing

linked to the national economy as enrollment increases during times of economic recession and tends to decline when the economy is...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

New Product Should Mars Introduction by Mars

Adams, Russell Stover, Kraft, and Brach & Brock" (U.S. Dept. of Agriculture, 2004). Together they hold about a 20 percent market s...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

New Hair Gel Marketing

users can only to use a range of products based on their hair colour and need to accept that they are likely to have the colour fo...

Corporate History and Mission Statements of Starbucks

to the organization. These principles address positive work environment; diversity; excellence; satisfied customers; social respo...

Market for Toshiba's Tablet PCs

is often seen as the best state of an industry for the consumer as it often results in the lowest prices. It is also worth remembe...

Nando's Possible Global Expansion

based on the sale of chicken flavour with Peri Peri chicken, this is chicken that have been marinated in the Mozambican-Portuguese...

O'Hare International Airport Security Analysis

It seems that as far as security is concerned at the nations airports, there is a sense that people want to be safe, but they do n...

Corporate Analysis of United Kingdom's Chocolate Manufacturer Thornton's PLC

a strategy of differentiation. The recipe for one of the current core product, the toffee, was developed in the 1920s and aided or...

Christian Dior

the company was one of the first to develop and market a fashion house fragrance under the name Miss Dior and also opened internat...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...