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Essays 811 - 840

APPLE INC. AND MARKETING

unveiled the Macintosh in 1984 (Dorsch, 2010). Jobs left in 1985 (following struggles with company president John Sculley) (Dorsch...

Regional Bank in Australia Case Study

management services (Bank of Queensland 2010). Another major alliance is with Citibank for credit cards (Bank of Queensland 2010)....

Coca-Cola SWOT

firms such as McDonalds and at Disney Resorts. It may also be argued that research and development is a strengths with the way tha...

The Performance and Condition of Atlantic BancGroup

acceleration with 95 in the second half of the year (LACE Financial Corporation, 2010). This is a basic strength, as survival alo...

The Strategy and Performance of Apple Inc.

with they launched in 1978; the Apple II was one that had worked towards this vision; it was a computer that could be used straigh...

CROWN CORK AND SWOT

it has carved out a good name and reputation in this particular area, its a limited market. With analysts seeing little, if any, p...

Nursing Shortage in an ED, Proposed Plan

This paper discusses nursing understaffing in an emergency department and proposes a plan to address it, using a SWOT analysis. Fo...

WAL-MART STORES INC.; AN OVERVIEW

Provides an overview of global retail giant Wal-Mart Stores Inc. Also describes a SWOT analysis and recommendations. There are 7 s...

An Analysis of Major Airline

This report investigates US Airways. It, in fact, provides a SWOT analysis, strengths, weaknesses, opportunities, and threats. The...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Assessment of Lexington, MA, for Business

The writer looks at the central business district located in Lexington, Massachusetts. The area is assessed with the US of a SWOT...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Examination of E-Devices

E-Devices is a new firm that provides for machine to machine (M2M) communication. The writer answers five questions based in the e...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Assessment of McDonalds

fast growth without the need for large amount of capital investment. Active highly differentiated marketing supports both the comp...

VoIP in the Commercial Environment

The writer looks at the potential value that may be realized by a firm implementing VoIP technology to save costs on telecommunic...

Analysis of eCommerce

(Steenkamp and Roberson, 2002). Changes in information technology occur frequently, which makes it essential that any E-business ...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

Analysis of eBay

is familiar with. (Weve also all been "sniped off" in the last five seconds.) This paper uses several analytical tools (SWOT ana...

Porter's Five Forces and Boeing

Defense sales remain strong, but as always, the government wields a great deal of control over the defense division. Power of Supp...

Case Study Analysis of Saturn

unique in that it involved marketing and advertising agencies from its inception. The company was successful but faced many challe...

Overview of Subway Sub Shops

Subway has no clearly defined market. In a sense, the market could be seen as anyone who uses fast food as a meal at any time dur...

Analysis of Mervyn's LLC

(Wikipedia, 2006) for $1.2 billion (Yahoo! Finance, 2005). It is now a privately held company, which makes obtaining any significa...

Packaged Foods of Nestle Company

short-term performance (Nestle, 2006). Nestle priority is to provide the best and most relevant products to all people, whatever ...

Strategic Decision Making at IBM Global Services

return due to the standard of the service. Weaknesses Attracting specialist staff in an industry that may have some staff ...

MARKETING - ESSAY QUESTIONS

a New Era orientation. The value it creates for the customer is more than in the coffee cup, but rather, the ability for the custo...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

Virtual Organization: Riordan Manufacturing

access. II. COMPANY ACQUISITION WITHIN SAME INDUSTRY Choosing a horizontal merger to expand operations has both its positive and...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

Taiwan as a Destination for Kelly Logistics

highly aligned with the traditional Chinese values due to the political, events of the 1940s ion China which force many Chinese to...