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Essays 361 - 390

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

Analysis of George W. Bush's Website

In five pages this paper examines the Bush website in terms of its target audience and evaluates it in terms of persuasiveness and...

Planning a New Wine Store

at the top shelves and sweet towards the bottom shelves. Wines that are easy to location and understand will help make sales as th...

Erik Erikson on Marketing

5 Adolescence 12 to 18 years 6 Young adulthood 18 to 25 years 7 Maturity 25 to 65 years Source: (Kail and Cavanaugh, 2000)...

The Relationship Between Economic Success and Sexuality

those factors upside down. Microcredit has been found in at least one study to have more positive impact in terms of reduci...

Two Decades of Couture Fashion in France from 1919 until 1939

such as Madeleine Vionnet (1876-1976) who catered primarily to the Parisian aristocracy (Bourque et al, 1986). However, even Vion...

Capital Punishment and Donald P. Roper v. Christopher Simmons

death (2004). While evidentiary rules are not pertinent here in terms of the guilt of the defendant, evidence is pertinent in resp...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

General Overview of San Francisco

date back to the 19th century (those buildings that didnt suffer destruction during the 1906 earthquake, that is). Another...

Questioning Health Policy

who suffer from cancer, arthritis, AIDS, multiple sclerosis or acute back pain are known to frequently turn to alternative medicin...

Ethics and Communication 2

subjects in the same e-mail the sender will only have a 50% chance that both e-mails will be dealt with. 4. The e-mail should hav...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Bivens Dissent and Memo on Exclusionary Rule Alternative

critics contending that the exclusionary rule "seriously compromises the truth-finding role of the courts by omitting facts in an ...

Chevy Impala Sales by General Motors

which stray items can be hidden quickly when unexpected visitors arrive. Safety and Fuel Efficiency Small cars can be enjoy...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

U.S. and UK on Lifting the Corporate Veil

is where there has to prevent fraud or where there is a parent company that controls and dominates their subsidiary company. It wa...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

The Enduring Popularity of Antigone

honor and integrity into the courtroom as well as to the attention of the public (Conte 26). These are the issues that should con...

A Short Five Minute Broadcast Consideration

In five pages this paper discusses how to use a short broadcast and the writer argues it is best employed to seek small rather tha...

UK Criminal Law and the Intent to Kill

D was aware it was a virtually certain consequence ... . and if D foresaw the death as an overwhelming possibility" (Clark, 2000)....

Elements of a Social Utopia

abide, and making society a clearly structured reality. Now, while this may have been their notion of utopia it was likely that no...

Film and TV Adaptations of King Lear, Hamlet, and Othello

of Hamlets famous soliloquies, except for the ones which heightened dramatic impact, such as "To Be or Not to Be." He shrewdly ch...

Film Industry of South Africa

of money used to market them, and they are distributed to theaters via a well-understood network of distributors. These condition...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Dragons

French as well as Middle English, and the Latin, dracon. The creature has many shapes, reptilian or monstrous, and may or may not...

Broadcaster Dave Garroway

In six pages the professional life of the first host of NBC's Today show is chronicled in a discussion of Garroway's popular appea...

Libertarianism and Hard Determinism

it will occur; which leads to the Conclusion: "no action is free" (Cahn, 1971, 39). Hard determinism argues that these two premi...

Teaching English Language Learners

true believer (Rodgers, 2001). The roles of the teacher and learner change with each method. Methods always expect the actors to ...