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Essays 391 - 420

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Royal Bank of Scotland plc v Etridge and Ashworth Frazer v Gloucester CC Judgments

the interests of the assignee, Ashworth Frazer Ltd., who would have interpreted the relevant subclauses in a reasonable manner bas...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

A Short Five Minute Broadcast Consideration

In five pages this paper discusses how to use a short broadcast and the writer argues it is best employed to seek small rather tha...

UK Criminal Law and the Intent to Kill

D was aware it was a virtually certain consequence ... . and if D foresaw the death as an overwhelming possibility" (Clark, 2000)....

Weight Loss Plans in America

diet in exchange for one full of simple sugars, worthless carbohydrates and empty calories. When protein is allowed into the diet...

Transcendentalism in 19th Century America

Transcendentalism was a means by which individuals could concentrate on the divinity of man and of nature. The movement was not o...

Rural China and Communism

might compare the situation to that of the United States in the twentieth century when farmers went bust, depended on government a...

Venture Capitalism and Biotechnology

the time during the 1980s during which biotech company Genentech first hit the stock market and gained incredible value during a w...

Judge Interpretation of the 1967 Abortion Act and the Royal College of Nursing of the United Kingdom v DHSS (1981) Case

Radioactive Substances Act 1948, section 3 (1) (a), the Therapeutic Substances Act 1956, section 9 (1) (a); the Drugs (Prevention...

Store Location Selection

a location where the store is seen and better, where people will need to walk by it (Isidro, 2001). Even so, the owner will most l...

Second World War, Nazism, and Fascism

are vastly different than those pertaining to the First World War, in that it was "almost certainly the largest [catastrophe] in h...

Historical Changes Made to the Film Braveheart

Gibson. From a simple understanding of history and the constant struggle between Scotland and England, as Scotland fought to rem...

Analysis of Much Ado About Nothing by William Shakespeare

they are also alike in that there are ties of friendship and devotion between the various characters that threaten the pairings as...

Church of Scientologists International Lawsuit Against Time Warner

teaching and counseling that can cost thousands of dollars. They have hundreds of centers throughout the nation and by all appeara...

Are Junk Bonds Worth Investing Into?

for failure. The primary reason junk bonds even exist is to provide economic support for companies "lacking an established earnin...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

Study on Korea's Market Attractiveness

In eight pages this paper examines the appeal of the Korean market for importing computer software. Six sources are cited in the ...

Cultural Attraciton of Non Asian Males to Asian Women

In ten pages the reasons why Asian women have appealed to non Asian men throughout history are considered in terms of cultural sub...

Black Politics and Deracialization

In five pages campaigns of black politicians are examined in terms of the use of deracialization as a political strategy that incr...

'I Have a Dream' Speech Analyzed III

needs that the I Have a Dream speech appealed to included a need for reassurance of worth and an informal need for roots. More sp...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Success of the ABC News Program Nightline

was still in office. The hostages were released immediately after Ronald Reagan was sworn in for his first term in office. After...

A Porsche Advertisement Analysis

In seven pages a Porsche magazine advertisement is analyzed with such criteria used as target audience, message, imagery, sociocul...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Angela Carter's 'The Werewolf' and Edgar Allan Poe's 'Hop Frog'

These two stories are contrasted and compared in seven pages in terms of how the protagonists' emotionally appeal to the reader al...

Jean Jacques Rousseau, Moliere, Romanticism and Rationalism

In eight pages this paper discusses the rationalism of Moliere reflected in Tartuffe and the emotional appeal of Rousseau's romant...

'Don't Let a Good Scare Frighten You' Analyzed

and quite sensibly. Concept 2. The "scary" books give young adolescents reading material that is fun and far removed from ...