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Essays 421 - 450

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

An Apathetic Consideration of Al Gore

In a true example of the definition that "God/life/value is in the details," we have now learned more about a "chad" then any of u...

Trio of Senators' Websites Compared

extent to which each Senator tries to build trust and loyalty through providing personal information and services represents the m...

Analysis of George W. Bush's Website

In five pages this paper examines the Bush website in terms of its target audience and evaluates it in terms of persuasiveness and...

Child Development as Presented in Harry Potter, Pokemon and the Iron Giant

The writer argues that many things can be learned about child development by reading the Harry Potter books, and by viewing the mo...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

Holden Caulfield and the Women Who Appeal to Him in Catcher in the Rye by J.D. Salinger

appreciated by adults and adolescents alike, in that such beautiful yet sometimes subtle impressions represent the epitome of Hold...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

Study on Korea's Market Attractiveness

In eight pages this paper examines the appeal of the Korean market for importing computer software. Six sources are cited in the ...

Cultural Attraciton of Non Asian Males to Asian Women

In ten pages the reasons why Asian women have appealed to non Asian men throughout history are considered in terms of cultural sub...

Black Politics and Deracialization

In five pages campaigns of black politicians are examined in terms of the use of deracialization as a political strategy that incr...

'I Have a Dream' Speech Analyzed III

needs that the I Have a Dream speech appealed to included a need for reassurance of worth and an informal need for roots. More sp...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Success of the ABC News Program Nightline

was still in office. The hostages were released immediately after Ronald Reagan was sworn in for his first term in office. After...

A Porsche Advertisement Analysis

In seven pages a Porsche magazine advertisement is analyzed with such criteria used as target audience, message, imagery, sociocul...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Joan Aiken's Children's Story The Wolves of Willoughby Chase

so unmanageably cruel to go so far as to sell the girls toys, which marks only the beginning of the unconscionable way in which th...

Arthurian Cycle Theme in Tortilla Flat by John Steinbeck

made in a more jesting manner. The authors personal connection with and interest in the Arthurian cycle is said to have utmost in...

The Evolution of Stoicism

This 5 page paper discusses the philosophical thinking known as Stoicism, and why it appealed to the ancient Romans and Greeks. Th...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Angela Carter's 'The Werewolf' and Edgar Allan Poe's 'Hop Frog'

These two stories are contrasted and compared in seven pages in terms of how the protagonists' emotionally appeal to the reader al...

Jean Jacques Rousseau, Moliere, Romanticism and Rationalism

In eight pages this paper discusses the rationalism of Moliere reflected in Tartuffe and the emotional appeal of Rousseau's romant...

People, Business, and the Attraction of Telecommuting

In six pages this paper explores telecommuting or cyber commuting in terms of its broad based appeal. Six sources are cited in th...

'Don't Let a Good Scare Frighten You' Analyzed

and quite sensibly. Concept 2. The "scary" books give young adolescents reading material that is fun and far removed from ...

The Future of Dormitories from an Architectural Perspective

with regard to the scholastic nature from when past generations attended; however, what has seen significant modification is that ...

Elements of a Social Utopia

abide, and making society a clearly structured reality. Now, while this may have been their notion of utopia it was likely that no...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Film and TV Adaptations of King Lear, Hamlet, and Othello

of Hamlets famous soliloquies, except for the ones which heightened dramatic impact, such as "To Be or Not to Be." He shrewdly ch...