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Essays 61 - 90

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Travel Agency Business Plan Start Up

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Contingency Plan

result in lower levels of trade into the local travel agents, however if the firm wishes to differentiate itself on service they w...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Air Quality, Air Pollution and the Impacts on the Climate

4 pages and 4 sources. This paper provides an overview of the impacts of air pollution and overall air quality in the climate of t...

Using Animals in a Therapeutic Setting

In six pages research literature that applies pet therapy to assisting children in the classroom to reduce verbal aggression is ex...

Pets.Com and its Demise

In seven pages this paper examines the surprising demise of the Pets.com online pet store in a consideration of what might have ha...

Nursing Home Environment and Pet Therapy Programs

In five pages this paper examines the benefits of pet therapy in a nursing home setting in terms of memory stimulation and positiv...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Problems and Solutions for the Air Pollution Issue

being. While nuclear accidents are extreme situations, everyday life provides a myriad of pollutants in the immediate environment....

Air Pollution/Cause and Effect

concerning controlling natural sources of pollutants and it is also a definition that recognizes the serious impact that human act...

Pet Therapy for the Elderly

topic has been anecdotal in nature, therefore, Banks and Banks (2002) designed a study utilizing pet therapy, or as they term it, ...

Global Air Travel and the Effects of Terrorism

for a long time. As such it may be that the affects of terrorism on air travel have primarily only affected how Americans travel. ...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

AIRLINE INDUSTRY AND INNOVATION PROCESS

are, for the most part, out of these companies control). As such, it makes sense to examine consumer behavior as it pertains to pu...

Addition of a Premium Economy Class by Emirates Airlines

on the New York Stock Exchange. Many technology-based businesses struggled for survival for the remainder of 2000 and throughout ...