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Essays 1201 - 1230

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Levi Strauss Advertising

This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Global Business Development of Honda Motor Company

In six pages this paper examines how Honda has developed in the United States in a consideration of its marketing strategies. Fiv...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Bloomies Fights Back

The writer examines the way in which department store sales have declined in the past 20 years, and argues that any store that hop...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

HRM Strategies' Value Measurement

that on average are allocated 60% of the total corporate budget" (Sullivan, 2005). Sullivan suggests that instead of looking for c...

Calculating costs for a Chase Production Strategy and a Level Production Strategy

(Chadwick, 2007). This is calculated in a month by month basis in table 1. Each month starts by looking at the level of stock whic...

Operating in a Changing Environment; Caterpillar and Cingular

services and the extension of the services offered. The company developed and enhanced three areas of service which were offered; ...

Financial Services; Issues and Mis-selling

subjects, but they are not taught about financial matters such as bank accounts and interest rates. The results are seen in the fi...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

iTunes

able to gain a first mover advantage and held majority of the market for MP3 player sales (Thompson, 2007). The initial approach w...

Passion of the Christ v. The Bible

"the Son of Your handmaid" (Longhenry, 2004). Additionally, John and Peter address Mary as "mother" numerous times during the film...

The Difficulty of Firms Achieving a Long-Term Match between HRM Strategy and Organizational Strategy

the acknowledgement of no universally accepted to consider the concept and then look at the characteristics it encompasses some ty...