SEARCH RESULTS

YOU WERE LOOKING FOR :A Successful Marketing Strategy Clearly Contacts

Essays 391 - 420

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

A Review of the 3Com Corporation

the best products available on the market. In 1998, 3Com announced it intended to introduce a Palm Pilot with built-in wireless co...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Tylenol Tainting Incidents and the Survival of Johnson and Johnson

In five pages this paper discusses how through successful marketing Johnson and Johnson was able to weather the storms created by ...

Clearly Canadian's Position Solidification

water on the same order as the products against which it competes. Perrier is an example of a primary competitor; the companys pr...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

Advertising on YouTube

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

The Marketing of Swatch

and were continuing to make high cost mechanical movement watches. The decision to use the reputation of quality and move into a...

Infant Mortality

account for there reversal in the infant mortality rates seen since the 1980s. This paper will look at the patterns and trend in...

Regional Integration

it (Oxfam Education, 2007). This alliance had two primary objectives: to forestall another war, i.e., to encourage and foster peac...

Starbucks In South Korea

the South Korean offers this privilege. Another important practice is to share ones business card with everyone, the most apprecia...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...