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Essays 241 - 270

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Using the Internet to Build a Competitive Brain Trust

and commitment to the venture, help to guide the venture in the right direction. This includes not only team members, but, critica...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

An Overview of Strategic Change

before a change strategy is devised. A model such as Baloguns Change Kaleidoscope is useful for this, as it maps out the different...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

A Qualitative and Quantitative View of Information Systems

In a paper of four pages, the writer looks at information systems. Strategies for successful implementation are taken from both qu...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Can IKEA Remain Successfully Expand into New Markets?

et al, 2011, p261). The consumer is part producer, as they do not go to a traditional furniture store to purchase the goods, but t...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Student Retention Two-Year Institution

This paper describes a program to retain at risk students in community colleges. The program is based on empirical studies that id...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

eBay Inc. Strategy

In eight pages this paper examines the successful Internet auction website in a consideration of eBay's tremendous growth and stra...

Physical Disabilities and Education Equality

In fifteen pages this research paper considers equality in education as it pertains to a child suffering from physical disabilitie...

Successfully Using the Texas Assessment of Academic Skills

In six pages the TAAS and its successful uses are examined in a consideration of appropriate strategic evaluation that requires te...

The Implications of Gender Differences for Coaching Sports

The writer describes the differences between boys and girls with respect to their abilities to play competitive sports, and sugges...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...