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Essays 31 - 60

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Setting up a Hotel - The Business Plan

Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...

Persuasion Analysis of Mac Advertisement

the right side looks like flashes: "It comes with the worlds most advanced OS." The second row shows service techs, images of ap...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Choosing Between Two Contracts

This paper is based on a fictitious case study supplied by the student looking at the financial impact as well as other benefits o...

Competitive Profile of Hilton Worldwide

Roosevelt and the Plaza, and then in 1945 there is the purchase of Palmer House and the Stevens in New York(Hilton Worldwide, 2010...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

Hospitality Business Development

blossoms into action with the assistance of a solid plan. The business we will discuss today is the hotel/resort of Carmel Apple...

Management in a New Hotel

such as a spa may also be needed. The hotel needs to have the facilities to attract the customers and revenue maximization will no...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Hospitality Industry and HRM

management practices at this hotel chain. Lacking any kind of experience left executives, including the human resource director, w...

Hilton Hotels' Marketing

In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...

Analysis of an Advertisement Featured in Time Magazine II

In two pages this paper discusses an IBM notebook computer advertisement featured in a Time Magazine issue in an analysis of the p...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

Seeking a Career in Resort or Hotel Management

3 pages. This paper provides an overview of the nature of a job in resort or hotel management. This paper not only considers the...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

Radisson Hotels and TQM

In ten pages this paper discusses how Total Quality Management can be implemented in the hotel management culture of Radisson Hote...

Signs and Symbols in a Coca-Cola Advertisement

there is little writing and there is a very clear image. The first signifier to consider is the top line of text, this is all in b...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

Improving a Hotels Operations

customer. This is a tool that helps assess the differences between the expectations and perceptions of the customers, and the actu...

TRIDENT LAYERS: AD ANALYSIS

with one another through Twitter. Its unlikely that an older audience would be interested in tweeting about gum. How would...

Will the Adoption of EFQM Benefit a Hotel Chain?

is small chain of hotels in the South of England. With hotels having between 40 and 120 rooms they have the ability to provide a g...

Analysis of Conference Hotel

This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...

Essay Summaries

This essay summarizes several essays in the Longwood Reader. The paper provides the major points and support as well as the reader...

Stock Analysis of Hilton Hotels

female member; Donna Tutle making this o a board with only 9% female representation. The majority of board members are Caucasian m...

Rainforest and Ecotourism

how many hotel rooms can be built, this hotel doesnt have that luxury. The more guests that stay at the hotel, the more likely try...

Advertising and Opinion Leader Techniques

psychology and the way in which a person reacts to certain stimuli is a requirement. TARGET AUDIENCE The target audience ha...

Asian Hotel Accounting

proficiency in accounting in another arena. The lodging industry has had increased competitive pressure so it is important that ...