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Essays 61 - 90

Recruiting and Reward Strategies to Attract Good Candidates

an interdependence with many other areas of human resource strategies, including the way employees are treated and motivated and t...

TRIDENT LAYERS: AD ANALYSIS

with one another through Twitter. Its unlikely that an older audience would be interested in tweeting about gum. How would...

Will the Adoption of EFQM Benefit a Hotel Chain?

is small chain of hotels in the South of England. With hotels having between 40 and 120 rooms they have the ability to provide a g...

Essay Summaries

This essay summarizes several essays in the Longwood Reader. The paper provides the major points and support as well as the reader...

Analysis of Conference Hotel

This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...

Comparative Cultural Analysis of American TV Series' Friends and Three's Company

Company to the top of the Nielsen ratings. Its premise was simple - Jack Tripper needed a cheap place to live while completing hi...

Print Media and Wealth and Power

the idea. The client hires the ad agency to put their information on the pages of magazines, newspapers, and in other forms of med...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

Print Advertisement Analysis

In 5 pages this paper presents a print ad analysis in an assessment of pros and cons and unsuccessful advertising examples to poin...

An Advertisement Analysis

The responses to eleven questions frame this analytical discussion of five pages that considers a Chloe Narcisse Perfume advertise...

Image Analysis Of Two Different Advertisements

one-way interplay between the ad and the viewer is a result of what Marx termed commodity fetishism, whereby the illusion of immed...

Razor Advertisement Analysis

by men which are targeted at women, as gift-buyers, but they would tend to emphasise the advantage to the buyer, rather than to th...

Analysis of 2 Diet Pepsi Advertisements

and are also interested in fashion trends. The trucks are shown as then being sued by a ranger of stars, keys being given to val...

Analyzing and Reviewing Casino Hotels

trails to the west, and became a popular railroad town in the early 1900s..With the growth of the railroads, Las Vegas became less...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Research Project Design

should be statistically reliable so that result can be applied with confidence. The research also has to be placed in the correct...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Assessing Gaps in Service

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

The Hotel Industry in Canada

for 2007 compared to 2006, with a generally positive trend, in 2005 57% of Canadians said that they planned to travel in Canada, i...

Hotel California and California History

in California. The song opens by picturing a "dark desert highway" and the "Warm smell of colitas" (Felder, et al). "Colitas" is...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Disney; A Strategic Examination

considering the way in which is an integrated strategy in Disney and how the different divisions support each other leading to a s...

Comparison of Hotel Industry Styles of Leadership

In five pages this paper examines Intercontinental, Holiday Inn, and Hilton Hotels in a comparative analysis of leadership styles ...

Franchise Opportunities Represented by Hilton Garden Inns

and $25 per share respectively (1995). Not too much time went by before Hiltons board of directors approved a plan to in fact spl...

Overview of the Louisiana Motel The Crowley Inn

They are faced with deciding what their best course of action will be. The owners are dedicated to preserving the jobs of the...

Employee Fraud Worker's Compensation

This paper discuses different issues. What kind of fraud is being committed at a hotel. What kinds of fraudulent activities to sus...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...