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Essays 271 - 300

Marketing 'Place' Component of Southwest Airlines

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

Monetary Policies And Airlines

from these actions. When the economy slows down, the monetary policy is to reduce interest rates to make more funds available to e...

EMPLOYEE AND HR ISSUES: CONTINENTAL AIRLINES

program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...

SOUTHWEST AIRLINES AND KOTTER'S LEADING CHANGE

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

The Strategies of Ryanair

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

MANAGEMENT AND LEADERSHIP AT SOUTHWEST AIRLINES

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

Corporate Culture and Competitive Advantage at southwest Airlines

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

SOUTHWEST AIRLINES AND AMERICAN AIRLINES: A COMPARISON

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

Problems and Opportunities at Classic Airways

close scrutiny from Wall Street. Looking specifically at Classic Airlines and the individual situation there are some worry...

The Strategy of RyanAir and EasyJet; Comparing Low Cost Airlines

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

Ryanair's Industry Position

online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

UNITED AIRLINES, SOUTHWEST AIRLINES AND CUSTOMER SERVICE

the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Southwest Airlines Culture and Structure

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

Influences That Impact on Supply and Demand within the Aviation Industry

flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...

Singapore Airlines Future Strategies

Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...

SOUTHWEST AIRLINES, AMERICAN AIRLINES AND QUALITY MANAGEMENT

Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...

STRATEGY RECOMMENDATIONS - SOUTHWEST AIRLINES

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

Strategic Decision-Making at Virgin Blue

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

Leadership Theory Applied to Tony Fernandes

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...