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Essays 751 - 780

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Downloading Music Legally

legal downloads in the United States and Europe, and it has been predicted that by 2010, downloads may account for up to 25 percen...

The Decision-Making Process Involved in Using or Changing Internet Vendors

is the responsibility of the project manager to ensure that everyone involved is on the same page. All project team members shoul...

Communications and Technology

on the other hand, are also good for long-distance conversations (almost anywhere and any time), and again, if you want to get inf...

It's Popcorn Time Marketing Mix

friends and family. IPT avoids at present the cost of establishing a full campaign for this purpose while also avoiding any poten...

Privacy Issues Involving Online Portals and Personal Information

that entity to maintain the boundaries of confidentiality, keeping any and all private data within the confines of that particular...

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

IPv6

addition of many new devices such as PDAs internet connected vehicles, wireless services and IP telephony. There had already been ...

Student Submitted Insurance Company Case Study

(Plantes, 2000). Therefore we can see why disintermediation can be seen as having a positive influence on commerce and therefore f...

Telecommunications, Technology, and Law

began to come into its own (Hearn, 2005a). One of the factors leading to this position is that so much of the telecommunica...

UK's Dabbs.com and Information Services

and did not fit in with the business model. The company was started in 1990 by David Atherton as Dabbs Direct and was a mail ord...

Supply Chain Management and Electronic Commerce

through development and manufacturing or conversion, into a market for consumption" (p. 3). The traditional supply chain involves...

UK Company Homechoice

channels including radio channels, with 60 of these being television channels (Homechoice, 2005). This means that the company is a...

UK eCommerce Transactions and Consumer Protection

the consideration of consumer law, and even the Molony Committee did not propose that this definition should be adopted. ...

Paranormal and Pseudoscience

the Bible is nothing more than myth! We must acknowledge, of course, that from a Biblical perspective the world is viewed f...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Marketing Potential of XBox Gaming Online

fifty (Business Wire, 2005). "Blackhawk Down" is also interesting in demonstrating the marketing pull exerted by XBox liv...

Developing a Position Argument for an Academic Audience A position argument for an academic audience

should also be noted that persuasion is not synonymous with dogmatism: the speaker must acknowledge that opposing viewpoints exist...

Costs and Benefits of Computer Mediated Communication

There have been some expected benefits that have also proven to be false expectations. It was expected that computer based communi...

Revolutionary Development of the Internet

years later, software for personal computers became available. This software heralded the entrance of Bill Gates to the technologi...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Dow Jones and Company Inc. v. Gutnick Interpretation

jurisdiction once the propounded long-arm rule is found valid and applicable" (quoted SRiMedia, 2002). There are two major...

Types of Advertising on the Internet

on the page, it seems to me that they could be very effective. For example, being diabetic, I accessed an informational page on di...

Webvan's Marketing Failure

personally had done his shopping and loaded his bags into his home himself. For only a slightly higher total cost, the customer w...

Libraries and Censorship Filters

content specifically set out in the CIPA statue;... 2. Certain broad categories of content--among them journalistic, medical, educ...

Intellectual Property Law and the Internet

in its valuation, as this can be often miscalculated due to the nature of the property as it is wide ranging and can be vague to d...

Technology and Trends in E-Marketing

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

Cultural Gatekeepers and Search Engine Politics

established social, historical, cultural significance, and have become a major educator of students throughout the world (Introna ...

B2C and the Internet

commercial possibilities. The Web, however, was developed because Oxford University graduate Tim Berners-Lee, tired of the...

Pros and Cons of Internet Taxation

person be exempt from paying sales tax for an item purchased out of state? If the company is only permitted to charge sales tax i...