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Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...