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Essays 451 - 480

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Development of Global Human Resources

are also accustomed to doing business with U.S. firms and many travel regularly to the United States. Most speak English. In add...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Ethical Systems - Formal and Informal

lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Clozapine Compared To Effects of Other Pharmaceuticals

Willwerth, 1992). Anxiety and depression are common (Wallis and Willwerth, 1992). Approximately eighty percent of individuals tr...

AstraZeneca and GlaxoSmithKline Finance

In fifteen pages this paper considers the financial values of these massive pharmaceutical operations and include accounting diffe...

Merck and Strategic Planning

In five pages this paper discusses strategic planning and decision making in a case study of the Merck pharmaceuticals company. F...

Europe and Pharmaceutical Waste

This paper consists of five pages and discusses pharmaceutical hazardous waste as it pertains to the United Kingdom and Italy wher...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

History and Financial Position of Merck

this once giant drug company is definitely suffering a mid-life crisis. Background Merck, which is headquartered in Whiteho...

Share Buying Recommendation for Sicor Inc.

is relatively cheap or expensive when compared t the rest of the market. The lower the number the faster the company will earn its...

Pfizer Capital Costs

industry average is 9.91%, and for Pfizer is still lower, but gives different results, this time of 8.54. This may also be seen as...

Vyaderm Pharmaceuticals Performance Incentives

EVA = Net Operating Profit after Taxes - [Capital x Cost of Capital] This approach was intended to encourage managers to lo...

Is The Pharmaceutical Market In Columbia Attractive?

be benefiting from increased stability, in the last decade with the government appears to have reduced inflation and placed this u...

Cambridge Antibody Technology and AstraZeneca

his own (Irving and Verdin, 2004). The FDA Administration tried to immediately distance itself from the regulators comments but th...

Fictitious Trebor Company's Accounting Approaches

invested equity is larger than the required equity rate of return (Johnson, 2002-2003). The DCF method is used when prospective di...

RU 486 and Hoechst Roussel Pharmaceuticals Inc.

not in conflict with models of corporate governance such as Milton Friedmans shareholder wealth maximisation model. Other interest...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Communication and the Construction Industry in Saudi Arabia; Literature Review

organizational culture and other potential environmental factors all of which can have small, or potentially large influences the ...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Value of the Rain Forest, "Medicine Man"

This film review pertains to "Medicine Man," a 1992 film directed by John McTiernan. The writer gives an overview of the plot, whi...

The Ethics of Pricing and Access to Health Care: A Social Justice Issue

problem of expansive pharmaceutical pricing and the social impacts for the nations poor. The Scope of the Problem One of the m...

Justifications for Selling Pharmaceutical Products at a Narrow Profit Margin

A problem has resulted surrounding the release of this drug, however, that could threaten XYZs profitability. The new drug is des...