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Essays 541 - 570

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

The Adidas Campaign in Beijing

closeness is fostered among those who understand the message. If you cant decode the message, you dont belong" (Lindstrom, Seybold...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Nominating Campaigns of George W. Bush and John McCain

This paper consists of three pages and examines Bush's and McCain's party nominating campaigns in a consideration of projections a...

Women and the Lure of Work During the Second World War

In 7 pages this paper examines the government's campaign propaganda designed to get women into the workplace during the Second Wor...

Antismoking Advertising Campaign Verification

on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

First World War Attrition Strategy

this generals concepts, many questions crop up. Why was he successful against the Russians while unsuccessful against the French? ...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Advertising Campaign 'Got Milk?'

In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th...

Overview of Reforming Campaign Financing

In five pages the history of U.S. campaign finance reform is examined in terms of contributor limitations now being set at $1,000 ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Hillary Clinton 2000 Campaign Commercial Evaluation

In two pages a definition of Rank's model is provided and then applied to an evaluation of a campaign commercial for Hillary Clint...

Arms Industry and Malaysia

In forty six pages this paper examines the Malaysian arms industry and the various issues associated with it with the Vision 2020 ...

Black Politics and Deracialization

In five pages campaigns of black politicians are examined in terms of the use of deracialization as a political strategy that incr...

Life and Conquests of Genghis Khan

and Tartar tribes in the region from the Altai to Manchuria. His principal opponents in this struggle had been the Naiman Mongols,...

4 P's in Budweiser Advertising

In five pages the use of the 4 P's by Budweiser in their advertising campaigns is discussed with specific promotions' examples inc...