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or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...