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Essays 1141 - 1170

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

Market Expansion at Skyward

much as 90% repeat business, for mobilization to be successful where there is a provision of services of this nature, the ability ...

Airline Deregulation History and Legislation

Deregulation in business, which is the process of allowing businesses to operate without legislative controls, has historically be...

Airlines, Deregulation, and Their Continuing Impacts

it would be packages of checking, savings, credit cards, and safe deposit boxes. Other products may result from alliances, such a...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Ernesto Che Guevara's Leadership Characteristics

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

CASE STUDY REVIEW: CLASSIC AIRLINES

must still beef up its reward program with a demonstrable return on investment. This involves better customer targeting. T...

Assessment of the American Airlines Website

is the web address, or URL. In line with any marketing theory before a consumer can use a service or buy a product they need to kn...

Risk Management Questions

the frequency of unexpected accidents or incidences, such as type blowouts and incidences of air range in passengers. Knowing the ...

SOUTWEST AIRLINES AND SEMCO: NEW ORGANIZATIONS

if the employees are happy and content, that happiness and contentment will trickle down to the customers. This is in direct contr...

Runway Clashes

flight 1736 collision on the runway at Tenerifes Los Rodeo Airport in the Canary Islands. The Flight KL4805/Pan Am 1736 d...

Outsourcing Airline Maintenance

left the airline industry financially devastated, with airlines losing $8 billion last year alone, according to the Air Transport ...

Low Fair Airlines and an Optimal Design Research Study

to measure the extent of the variables impact through a more experimental mode. Descriptive designs are also described as...

Managing Risk at Southwest Airlines

fuel surcharges and look for ways increasing income, such as charging for checked luggage. Southwest are managing this financial r...

Businesses Facing Challenges

?50 billion (US $98.5 billion) was made by a consortium which was led by The Royal Bank of Scotland (Investment Dealers Digest, 20...

Website Questions

but altering the destination did. London and Milan are listed as destination cities of all three airlines and the assessment was ...

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Aviation Safety and the Responsibility of the Government

This creates a highly competitive industry as airliners are increasingly more expensive to replace and the number of additional ai...

Airline Safety

attention to safety program design can not only save lives but save airlines money. Safer airlines translate into a better econom...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Southwest Airlines and Macroeconomic Influences

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

Addition of a Premium Economy Class by Emirates Airlines

on the New York Stock Exchange. Many technology-based businesses struggled for survival for the remainder of 2000 and throughout ...

Separate 'Premium Economy' Class and Emirates Airlines

to redefine business without taking customers into account. One after another ceased operations, eliminating much of the current ...

Sutton v. United Airlines and ADA

the positions who were deemed to be more "normal." It also assured that those Americans with a disease which was thought to be too...

Competitive Advantage and Southwest Airlines

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

The SABRE System of American Airlines

initial marketing and attention paid to the system there was an impression given of a forwards looking company which was investing...

Current Status of Singapore Airlines

In six pages this paper discusses the impact of the Asian currency crisis upon Singapore Airlines in a status report that includ...