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Essays 1951 - 1980

Ad Analysis, Dior Rouge

This essay pertains to an 2013/14 ad for Dior Rouge, which features Natalie Portman. The motivation that the ad provides for purch...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

Socialness of Marketing and the Impact of Hedonic and Utilitarian Satisfaction

The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Delectables Corp Case

This essay is about a company in the peanut food industry. The essay responds to a number of ethical issues regarding the case. In...

The Second Groundhog Day for Clipboard Tablet Company

The writer presents the results of a simulation where pricing and research and development budgets are adjusted to take into acco...

SLP 5 - Comparing Time Warps 2 and 3

that while the buyers were interested in the technology, they were also sensitive to price changes. By reducing the price the dema...

Bilateral Trade between United Kingdom and United States

largest partnership in terms of foreign direct investment. In 2010 the US had a total investment in the UK of $309.4 billion while...

Tobacco Regulations, Are They Enough?

This paper concerns the health risk associated with use of tobacco products and asserts that tobacco regulation is adequate at thi...

HUMMING BIRD ALL NATURAL DRINKS: STRATEGIC OVERVIEW

covers strategic positioning and environmental analysis for the fictitious product, Humming Bird All Natural Drinks. There are 6 s...

PURCHASING QUESTIONS -- PETSMART

Focuses on environmental forces that might impact purchasing decisions for products and services at PetSmart. There are 3 sources ...

Animal Feeding Operations

Very few independent farms product meat and crops today. Instead, there are huge corporations that are involved in these activitie...

Tort Precedent, Negligence And Liability

take responsibility for guns used in fatal shootings, even when the gun has been modified from both its original form and intent. ...

American Telephone and Telegraph

subsidiary of American Bell, chartered to build and operate the original long distance telephone network" (A Brief history: Origin...

Avon

more than 10,000 representatives selling more than 117 different products (Avon, 2008). International operations started with the...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

"The Gift Of Therapy" By Irvin D. Yalom, M.D.: Reactionary Report

a wide range of mental illnesses plague a considerable percentage of the general population, the authors apprehension about the le...

Islamic Banking and Finance

mainstream, and many mainstream banks are setting up Islamic banking divisions, Hong Kong and Shanghai banking Corporation (HSBC),...

Article Comparison #1: Koehn & Warren

3 pages in length. The beginning of the twentieth century was rife with improvements to everyday commodities that up until this t...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Ferrous Products Co. v. Gulf States Trading Co.: A Legal Brief

money Gulf States subsequently attempted to sue Metallic, based on the invoice that was originally issued. Metallic informed Gu...

Pros and Cons of Animal Testing

that today scientists are "looking for cheaper, more accurate-and more humane-methods of testing chemicals on living tissues," wit...

Islamic Banking

literature concerning the way in which Islamic law could be satisfied with the creation of an Islamic banking system was exhilarat...

Outlook 2007 with Business Contact Manager

that ACT! will work well with Outlook. The basis for rejecting ACT! as the single CRM software package to choose for unifor...

Why Ocean Exploration Should be Funded at the Same Rate as Space Exploration

food; they provide resources (such as oil and natural gas); and they are a "highway" for commerce among countries (Exploration of ...

Small Businesses ; Partnership with Larger Businesses

produce to local buyers. . Each of these may be seen as placing the firm at a disadvantage due to the nature of the trading relat...

Selling the Wondermill to Italy

This 4 page paper is based in a case provided by the student. The paper presents a budget for a US company starting to export a ne...

LVMH Group

To consider the company a SWOT analysis can be used. 2. SWOT Analysis of LVMH The LVMH group has a large number of strengths. Th...