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Essays 1981 - 2010

Selling Sex and its Negative Impact Upon Society

skimpy clothing. There is much allusion to a lifestyle that supports drinking and taking drugs. This is true of television shows a...

Case Study of Ben and Jerry's Analyzed

activism. Some see this as hypocritical as the firm has taken advantage of the marketplace. Yet, when all is said and done, its co...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...

CONSUMER MOTIVATION AND DECISION-MAKING PROCESSES/PORSCHE

influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Valuing a Target Bond

should be the equivalent of at least 105% of the original investment. However, if there is no risk with the bank and there is gr...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Global Warming

they have "no intention of doing anything of the sort" (Adler, 2007, p. 45). Another important milestone that Adler describes is...

Why Engineers Should Not Design Products for the ‘Average’ Consumer

characteristics. They will include will be made up of strong heavy ruby players, large sumo wrestlers, short and very light weight...

Bone Density And Dieting: Consumers

who denies it is by conducting a bone density test.12 Oftentimes people are bound by a motivational force greater than thei...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

North America's Teenage Consumers

points out that an ideal engine, in optimum condition could theoretically conceive 100 percent efficiency, but that real-world req...

Hopkins V. Price Waterhouse

absolve the firm of any culpability served to secure Hopkins victory. The United States Supreme Court heard the appeal and subseq...

Canadian Consumer Culture & the Environment

was not, as it had been during the Depression, a function of what the consumer could afford, bur rather what the then could find (...

Articles of Confederation

that "no state should be deprived of territory for the benefit of the United States" (Articles Answers.com). The significance of...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

Consumers and the Patient Protection and Affordable Care Act

This paper considers the relative impact of Obamacare. Texans in particular have not always benefited from the federal mandate on...

Nebraska Farmers, the Impact of Large Food Distributors, and Consumers

shipping global food as opposed to purchasing locally grown provisions, as well. The extent of resources required to move produce...

Creative Consumer Consultants and Congruence of Objectives

In short, it is not in the employees best interest to make decisions that will be harmful to the company in the long term. Such d...

Men's Consumer Products and the Use of Sex

Of course, the controversy does not stop with wagging a finger at the offender. The article goes on to say that Carls Jr., the ham...

1987's Consumer Protection Act and its Impact

against consumer products. Against this we can look at the CPA and its aims and then look at the way this has materialised in term...

Consumer Adoption Process, Positioning, and Segmentation

many of these more objective measure together (Hooley et al, 1998). These are all objective measures, but the use of more subjecti...

Medical and Consumer Company Johnson and Johnson

story that demonstrates how J&J put ethical theory into actual practice was the Tylenol story from the early 1980s. At tha...

Article Critique/Nursing Older People

pilot study was performed first, in which the research tested the methodology. This also involved developing an interview schedule...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

Dialing, Driving and Consumer Warnings

In 5 pages this paper examines whether the dangers posed by dialing while driving should be posted on packages by the manufacturer...