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Essays 61 - 90

Public Relations and Effective Uses

is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....

Science and Public Relations

Yancey wrote: "Today, the National Academy of Sciences in Washington, D.C., opens its Marian Koshland Science Museum. The ...

A Case Study on Public Relations

There is currently animosity between the university and the local community, which may result in difficulties when it comes to dev...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Public Behavior and Interpersonal Relations

a ruckus. It might be deemed crazy behavior as well. Children learn this too. When children act out at home, they may receive a "t...

Websites of Selvage and Lee, Ruder Finn and Manning, and Burson Marsteller and Public Relations Activities

the masses? These are important ethical questions posed each and everyday throughout the global business and social worlds; wheth...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Chapter Outline of Public Relations Strategies and Tactics

does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...

The Negative Side of Wal-Mart and Its Public Relations Campaign

to full- and part-time employees (Weber, 2004). It promotes the benefits of being in a community, including jobs and donations to ...

Wal Mart and Public Relations Issues

retailers were learning at the same time, but that Wal-Mart learned to apply better than most. When Walton was able to buy an ite...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

Media Relations and Public Perception

in Chicago. These exhibition are a success as a result of the attendees that are attracted and the exhibitors that want to attend ...

United Kingdom's Marks and Spencer and Public Relations

UK, and felt by companies such as Marks and Spencer. In effect the market that Marks and Spencer sold to had disappeared....

Hair Gallery International's Public Relations Enhancement

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

Book Report on Applied Public Relations

global citizens. Within the context of this work, authors explore each type of stakeholder and then go on to provide case studies....

Public Relations Campaigns, HIV, and AIDS

well as making it clear that HIV/AIDS is not only an issue which affects other countries but is also very relevant to residents of...

3 Articles on Public Relations Issues Between Schools and Communities Summarized

is all too often overlooked (Ediger, 2001). When courteous responses between school workers is not relayed, the public at large w...

Australian Perspectives on Public Relations and Obesity

population, for example, present unique cultural concerns in terms of how to direct a public relations campaign that targets obesi...

Ethics in Public Relations

is a huge difference. PR is actually quite the opposite of advertising because with the latter, one has to pay for a message to be...

Defining Public Relations

known as the two way street model of public relations, where there is an attempt to help communication take place bilaterally rath...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

The Impact of Globalization on the Field of Public Relations

Companies are no longer selling goods and services to people in the same town, now their customers may be half-way around the worl...

What Is Public Relations

define public relations is because it really means different things to different people. Even the term is confusing. An analytical...

Merrill Lynch: Recommendations for Good Public Relations

to a good cause. A CEO may want to be in the spotlight for some notable achievement. Each of these public relations tactics genera...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Public Relations for the Puerto Rico Hurricanes

but it does provide greater ease of scheduling and avoids bye situations at playoff time. Eastern Conference Western Conference C...