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Essays 331 - 360

MCDONALD'S AND PRODUCT MATRIX

kids (this is why the Ronald McDonald charities were set up, too) (Spurlock, 2005). Along those lines, McDonalds other ta...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Changing the Way Costs Are Allocated for a Burger Restaurant

The way that firms choose to allocate costs can impact on the perceived production costs for any product. Utilizing the example of...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

A Case of Variable and Fixed Costs - Assessing Contribution and Breakeven Points

as the lease or rental costs, these remain the same regardless of production level. Overheads also include costs such as utility b...

Live Cycles of Products and Projects

stage. The company may add to their distribution channel during this stage as consumers (or other businesses) purchase the product...

Product and Financing Outline for a New Peruvian Restaurant

complement the food and drink as well as provide a further source of differentiation. By looking at the experience and tracing thr...

Calculating the Break Even Point

This paper demonstrates the way in which a break even point for a product may be calculated. Using a fictitious product, the metho...

Tobacco Sales Ban in Pharmacies

This research paper focuses on the current trend in pharmacy policy to abandon the sale of tobacco products. The writer starts by ...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Description of the 'Theme Park Guru'

The Theme Park Guru is a proposed new product, providing a theme park guide as a book or an app, with an accompanying service to ...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Zauner Ornaments Costing Case Study

in terms of over heads that are not reflected in whatever proportional system is used. No approach will ever be 100% accur...

Two Questions on Doing Business in Vietnam and Perceptions About Products Made in Vietnam Answered

Vietnams cultural practices and showing a willingness to conform to them will go a long way toward improved business associations ...

The Singapore Stock Exchange; SGX

in the exchange was taking with six different types of futures contracts; these included the golf futures that the market had star...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Frances Anne Kemble's "Journal Of A Residence On A Georgian Plantation" - What Influence Does The Institution Of Slavery Have On The Slaves?

smallest nuance of kindness or understanding Kemble (1984) displayed was embellished into a lifesaving gesture speaks to the extra...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...