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The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

In eight pages ISO 14001 requirements are examined in an introduction to the new and comprehensive ISO 14000 series as part of the...

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

convergence. There are also other factors are work, increased costs of transportation and concerns regarding the damage of global ...

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Discount stores and e-commerce stores have created major challenges for specialty types of stores, like Office Depot, the second l...

That Cisco the paper is written in two parts. The first section looks at a case study of NEC and the development of a research and...

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

examine carefully Descartes famous "cogito ergo sum" statement, which was the original Latin for "I think, therefore I exist" - or...

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

it was also bank that complemented HSBC with few business units that will directly compete (Leahy, 2006). The strategy to gain a ...

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

the acquisition was thought to bring value and that in hindsight the problems that were seen were only those which should have bee...

this, the companies need to consider the potential benefits and the way they may be realised along with the potential disadvantage...

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...