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Essays 1861 - 1890

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

What is Strategy? by Michael Porter

to match and imitate. The issue here is: is Porter correct? Porter has been...

Strategy Formulation and Implementation

Mintzberg (et al, 1995) proposed a model he called the 5 P Model. The 5 Ps are plan, ploy, pattern position and perspective. These...

Organizational Strategy Goal Achievement and the Value of HR Planning

a problem that can negatively impact productivity, team integration and departmental effectiveness (French, 1987). Low employee m...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

Changing BMW's Strategy

which at the time seemed to be quite a stretch for BMW, and quite optimistic. The plant was expanded in 2000 to give the company ...

Civil War Weapons and Military Strategy

a long growing season in very fertile soils. The northern winters were long and did not provide for an adequate growing season to...

Strategy For Marketing Verizon Wireless

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Sonic Hand Held Computer Pricing Strategy

where process such as this are often seen. There may be same difficulties in using this type of pricing (Kotler, 2003). Penetrat...

Global Strategy of Wal Mart International

own, 2002). "Wal-Mart also owns a 35% interest in Seiyu, Ltd. with options to purchase up to 66.7% of that company. Seiyu operate...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Strategies for Marketing Services

In fifteen pages this research paper discusses how services can be successfully strategically marketed. Fourteen sources are cite...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Techniques and Strategies of Lands' End

In seven pages this essay discusses Lands' End techniques and strategies with print ad recommendations included. There is no bibl...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Pricing Strategies of Microsoft and Intel

In sixteen pages this research paper compares the pricing strategies of Microsoft and Intel. There are more than fifteen sources ...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Tactics and Strategies of Global Automakers

In ten pages this paper compares and contrasts the U.S. and Japan automakers in a consideration of strategies and tactics in accor...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Nonprofit Organization's Planning Strategy Evaluated

In five pages a credit union's planning strategy is evaluated in a consideration of its mission statement, vision, with an opportu...

Global Competition Business Strategies

In a paper consisting of seven pages various types of strategies for global competition are examined. Ten sources are cited in th...

HRM, Flexibility and Fitness Strategies

service and company strategy" (pp. 1). Adopting such an approach facilitates the development of business relationships to generate...

Business Policies and Management Strategy

In fifteen pages this paper discusses business policy determinants, implementation, and strategic management with corporations, no...

Construction Industry Strategy of Design / Build

In eleven pages design build strategy is examined in terms of the roles of architect, contractor, engineer, construction manager, ...

African American Families, Noncustodial Fathers and Social Work Strategies

In twelve pages this paper examines the all too common scenario of African American families without custodial fathers in terms of...