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Essays 61 - 90

Elizabeth Carter, Older Adult Life History Project

This essay relates a comprehensive analysis of an adult's life history and relationships. The report includes an eco map and genog...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Life Span vs Life Expectancy

secure and safe. Bowlby believed that all animals, including humans, are born with the desire to be close to their parents in orde...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Comparing a Child's Viewpoint from an Adult's in A Caribbean Childhood

To children, the game is a simplistic as is their perception of the world around them, which they view with innocence, truth and i...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

e-Cigarettes People with Mental Problems Quit

People with mental illness are two to three times more likely to be tobacco-dependent than the general population and their attemp...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

How Does Cigarette Smoking Relate To Global Issues Of The Future

* PCBs, water 3.4 * Radon 3.4 * PCBs, fish 3.5 * Mercury, fish 3.5 * Dioxins, air 3.7 *...

A Persuasive Memo about Tobacco Advertising

misconstrued. The womans expression is defiant, even angry, while the man is smiling up at her. This suggests that he is pleased w...

Evaluating Modern America's Oligopolies

focus of the investigation is on price competition in oligopolistic industries. White & McCracken (2006) reports on GM and other...

The Banning of Smoking in Bars

known to cause cancer (Kuhn, Swartzwelder & Wilson, 2003). The real ethical problem is that while adults have a choice whether or ...

Smoking and Loss of Hearing Correlation

All of the study subjects were men who had been in the military for an average of 20 years. Half of the men had noise-induced hea...

Smoking and Cigarette Facts

In five pages this paper discusses cigarettes and the effects of smoking in a consideration of prevention, effective advertising, ...

Cigarette Smoking and The Health Care System

health outcomes are generally found in proportion to the number of cigarettes that a smoker uses each day (Goodwin, Keyes and Hasi...