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Essays 61 - 90

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Winn Dixie Marketplace Supermarket Advertising Analysis

late-30s. She has the hair of a woman who cares about her looks but little time to go to any inordinate lengths to present a mode...

Company Rights and Alcohol Advertising

This paper contains twelve pages that support an argument that 1st Amendment rights are being violated by the restrictions and ban...

Simulated Research Results on Male Stereotyping

The writer uses an interview outline to simulate results which may be gained from a sample of male respondents, in order to assess...

TRIDENT LAYERS: AD ANALYSIS

with one another through Twitter. Its unlikely that an older audience would be interested in tweeting about gum. How would...

Oral Sex in Advertising and the Dehumanization of Women

of Sprite protruding somewhat horizontally at the womans mouth from somewhere off screen. The bottle, of course, is the phallic r...

Print Media and Wealth and Power

the idea. The client hires the ad agency to put their information on the pages of magazines, newspapers, and in other forms of med...

Signs and Symbols in a Coca-Cola Advertisement

there is little writing and there is a very clear image. The first signifier to consider is the top line of text, this is all in b...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

Offer and Acceptance in an Australian Contract Case

a advertisement using a social networking site, so that the advertisement appears on the internet. However, we do not need to look...

Popular Teenage Magazine

the Freebie Issue! although there are not exactly freebies, it is a drawing readers must sign up for each day. The overwhelming ...

How Does Animated Advertising Impact on Children’s Perceptions of Marketing Messages?

and 6 years1 in a sample that is reflective of the general population. Target Audience The research will be undertaken from an ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Angels with Dirty Faces (1938): A Review and Analysis

a realistic glimpse into troubled American youth that did not compromise moral values or the integrity of the film. Judging by th...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Essay Summaries

This essay summarizes several essays in the Longwood Reader. The paper provides the major points and support as well as the reader...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Self-Regulation Within the Liquor Industry

out above its competitors. There is no law in the land that can prohibit advertisers from portraying their products in the most a...

Public Service Campaign on Drug Abuse

but they are not unreachable if the firm does their homework. Sixteen to twenty-five year olds will not respond, research has show...

Considering the Question Are 'All Sales Final?'

In a paper consisting of five pages an individual responds to the City's advertisement to surrender all firearms for $100 and lear...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Advertisement for a Stunt Acting School Course

This paper examines textual and structural elements of such an advertisement in 5 pages. Two sources are cited in the bibliography...

'I Know Why the Caged Bird Sings' by Maya Angelou

looked down upon. Many religious groups look down upon the upper classes, who have great wealth, but do not give to the poor. Gran...

Society and Personal Ads

notes that the tradition of cruising for "pen pals" through contact ads, as he calls them, got its popularity because the ". . . U...

Questions on Legal Research Answered

In five pages questions regarding legal research are answered and include topics such as lack of consent regarding an individual's...

Can Consumers Find Advertisements Useful?

In a paper consisting of five pages the usefulness and informative aspects of advertisements in terms of consumers are questioned ...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...