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Essays 631 - 660

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

Challenges and Practices for Ethical Recruitment

this is relevant in recruitment we can look at the concept of ethics and then look at ways in which there may be unethical behavio...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Do Advertisers Have an Ethical Responsibility?

why this is so, one must understand that advertising is no longer merely an industry, but rather a full-on cultural force. In toda...

David Carter's Stonewall: Why is it Important?

slice of heaven for the LGBT community in New York City. It was a place to be able to cozy up to a significant (or not-so-signific...

CORPORATE IMAGE AND “GREEN” ADVERTISING: A LITERATURE REVIEW

give and take with sustainability. Its all in the way of sustainability" (Mohan 2009). Yet the chances are just as good tha...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Is America Diverse?

nature for us to section off into different groups. We might have a slight rise in the rise of middle-class and upper-middle class...

Toulmin's Analysis and Advertising

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

Techniques in Advertising

involving the interplay of corporations, advertising, and public relations, was undoubtedly the oil spill in the Gulf of Mexico ca...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

A Tale of Amazonian Adventure

writer for "The New Yorker", David Grann becomes caught up in the legendary tale of renowned British explorer Colonel Percy Harris...

Different Influences on the Quantity of Demand

The writer looks at the economic concept of quantity of demand, and considers the way it emerges along with the various influences...

Promotion and Advertising Mix for Anheiser-Busch.

does absolutely no good if the world never sees it. While businesses can differ dramatically from one another, all are subject to ...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

Deborah Lipstadt Defense and Holocaust Denial

In five pages this research paper presents the writer as a witness called to consult with Deborah Lipstadt's defense counsel in he...

Materialism, Idealism, Materialistic and Symbolic Anthropology

In six pages this paper contrasts and compares Clifford Geertz's The Interpretation of Cultures and Marshall David Sahlins' Stone ...

Stanley Kubrick's Auteur Film Style in A Clockwork Orange and 2001 A Space Odyssey

In eight pages this paper examines Kubrick's definitive auteur film styles as they are represented in these films and compares the...

Justice Rules and David Hume

In five pages this report assesses David Hume's attitudes regarding jusice and examines why he labels it as an artificial virtue b...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

Advertising, Music, and the Theories of Plato

In eleven pages this paper compares how advertising uses music with Plato's music utilization theory. Eleven sources are cited in...

Philosophical 'Argument from Design' Argument

In five pages this paper examines the 'Argument from Design' argument from both sides as considered by David Hume in Dialogues Con...

Ethical Relativism in a Critical Eye

are what make us the morally minded creatures we strive to be, although their principles are often overlooked or misconstrued. To...

South Changes After the Second World War

David Goldfield's Promised Land The South Since 1945 is used in an examination of the changes that have occurred in the American ...

Running a Commercial Radio Station

A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...

Economic and Political Freedom Views

In seven pages this paper examines political and economic freedom in a consideration of the perspectives of Benjamin Franklin, Ale...

UK's Indie TV Influence

In five pages this paper discusses the 1955 introduction of independent television to the United Kingdom in a consideration of its...