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Essays 1861 - 1890

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Overview of Management and Strategic Supply Chains

such as using just in time inventory management may add value as it creates lower costs and increases profits. Value may be added ...

Strategic Management Within Harley-Davidson

FUTURE OF THE MARKET The issue with which we will be dealing in the Harley-Davidson Company is the prediction by some industry an...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Changing Environments, Human Resource and Strategic Management

In five pages this dissertation proposal examines the impact of changing environments upon private and public sector human resourc...

Specifically Designed Academic Instruction in English Strategic Implementation

Silverstein, 2001). In other words, concepts must be understood by the learner, and this is usually accomplished through the use o...

Strategic Collaborative Networks and its Business-to-Business Aspects

In a paper consisting of five pages these networks are considered in an overview and then compared with conventional multinational...

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Strategic Management of People

In eight pages this paper discusses how to strategically manage people in terms of leadership, organizational negotiation and rewa...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Strategic Business Approach Differences of C.K. Prahalad, Gary Hamel, and Michael Porter

In twenty nine pages this paper contrasts the business strategies espoused by University of Michigan's C.K. Prahalad, London Schoo...

Working Capital and its Strategic Uses

This paper examines working capital in an overview of how it may be used strategically in twelve pages with factoring and accounts...

Strategic Roadmap for Blue Cross/Blue Shield

United States of America ("Blue Cross/Blue Shield," 2008). III. SWOT Analysis Strengths * The company is an industry leade...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...

Adidas Salomon AG Strategic Analysis

In fifteen pages this analysis of Adidas Salomon includes human resource management, industry competitive strategy analysis, Porte...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

Strategic Alliances and Definitions of Multinational and Transnational

or technology (Todeva and Knoke, 2001). There are a number of types of strategic alliances, including: * Joint Venture where two o...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

An International Expansion Strategic SWOT Analysis

franchise operators easier than would be the case for an unknown brand. Voted as the number one franchise opportunity by Entrepren...

Starbucks' Strategic Pricing and Competitive Response

hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...

A Strategic Proposal for American Airlines

worst period they have faced. To survive there has been increased borrowing, $800 million using the credit line and $200 million...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...

Differences Between Strategic Formation and Implementation

definitions it is planning that is emphasised, but the action is also mentioned, and there is not the need for a particular style ...